The Monday Morning Momentum Marketing Manual #2.
FACT: You have to review the results of your efforts or you could end up banging your head against the wall.
It’s like driving around for hours trying to “figure it out” when you KNOW for a fact you’re lost.
Why is it that people fail to realize that you can’t KNOW what you don’t know?
This is what’s so cool about online businesses and why you should be excited:
- Everything is fact based and driven by math and logic. -You make your own luck.
- Obtaining reliable results is a simple function of research and action. -Just do it and grow.
It’s really simple:
If you put in place a system and follow it you will benefit.
If you don’t, you won’t.
Just like your body would benefit if you committed to working out regularly and eating better, but yeah we know how that’s going. (I hope you’re hanging in there.)
I decided to share my statistics with you in 2013 for two reasons:
- Motivate you: The best way to show you how to do this is to show you how I do it.
- Motivate me: They say to teach is to learn twice.
- Transparency: Its easy to say that you can do anything it’s hard to prove it.
5M Step #1 – Review Google Analytics Statistics:
If you were flying an airplane you would know to check your gauges right?
You wouldn’t need to be told how important this is would you?
Driving your blog is the same way.
If you want to learn more about this kind of stuff don’t forget to register for the free premium training.
Here’s some screen shots of my performance from last week:
Just as we discussed last week the 7 metrics above are the most important to gauging the health of your blog.
Last week all of these metrics were in the green, Yaaayy!
This week only 3 of the 7 are, Aarrrggg!
GREEN = GOOD
RED = BAD
5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:
The good news:
For the second straight week I increased Visits, Unique Visitors, and Pageviews for YourOnline.biz.
The bad news:
Everything else decreased: Pages/Visit, Avg. Visit Duration, Bounce Rate, and % New Visits. AARRRGGGG!
Let’s take a look at what happened:
Feb 3, 2013 – Feb 9, 2013:
- Grow your audience with The Monday Morning Momentum Marketing Manual.
- Link Building: You’re Doing it Wrong pt. 2
- How to find leads on the internet for free. part2
- Social Media Saturday #SoMeSa – ep. 4
Guest Posts Published:
- What the super bowl commercials should teach you about making money online.
- 5 Ways to Modernize your Blog Monetization for 2013
- Shared articles to stream using the #Hashtag Hijacking technique.
- Google+: 2-3 shares per day.
- Twitter: 5-8 shares per day.
- Facebook: 1 share per article publish.
- StumbleUpon: 1 share per article publish.
- 1 Broadcast messages sent with Aweber.
- I’m featured on the ShoeMoney Blog!
- No Follow up messages sent.
Jan 27, 2013 – Feb 2, 2013:
*Please review last weeks episode, scroll to the bottom for the activities and published articles during the week of Jan 27th.
That’s how I Increased Visits, Unique Visitors, and Pageviews for the second straight week.
#1 – More people showed up but they stayed shorter and clicked less pages.
This is a real concern.
While on one hand I’m happy that MORE people visited my blog.
On the other I’m disappointed that the visitors who came did not stay longer or click more pages.
#2- Guest posts benefits delayed, again?
On the days that the two guests posts were published last week I did notice more people following me on social media and I also picked up some email subscribers. Just as discussed last week. The final benefit from these guests posts could be delayed.
However, I did see an increase in traffic this week that I would have to credit to the guest posts.
#3 – Research and take action to get out of the Red:
Have you ever been driving down the road and you slightly swerve off coarse and your tire is on the white line? When this happens what do you do?
You just make a slight adjustment and you’re back in the lane.
This is what you have to do when your blog’s stats are in the red.
If you don’t turn the wheel you’re headed for the ditch.
After living in the green last week, currently I’m in the red for 4 of the 7 important metrics:
- Avg. Visit Duration
- Bounce Rate
- % New Visits
I will take action to improve all FOUR of these metrics.
In the interest of time I will focus on my plans to increase Avg. Visit Duration:
- Review statistics for the past few weeks and determine which posts had the highest Avg. Visit Duration.
- Make a note of any posts or pages that have a higher Avg. Visit Duration than the site average.
- Feature this content more prominently, make the popular posts easier to find, hide the weak content.
- Create more content that compliments or ties in to this popular content.
- Try something completely new.
After reviewing the articles that were the most popular over the last few weeks I found that the interview that I did with the Six-Figure Affiliate Steve Scott was more popular with my readers than 70% of my posts(approx).
People stayed on this page over 25% longer than the site average.
So, I give in.
I would like to officially announce a new recurring interview series starting tomorrow.
I will not reveal who I will be interviewing and what we will be discussed quite yet, but whatever you do don’t miss my next post.
DON’T MISS THE NEXT EPISODE:
Now it’s over to you.
What did you learn from your results last week?
What are your plans to improve your performance?
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