Welcome to The Monday Morning Momentum Marketing Manual #20.

Click here for last week’s report [5M 019].

You can also find all of the previous 5M reports here.

Unlike Wade Harman who was able to find success on the internet pretty freaking quickly most marketers will find that it actually takes YEARS before you  really start to make serious money online.

YES

You can go from nothing to earning thousands on the internet by building a niche site like I did last year or like Spencer Haws does on the regular but you need to know HOW to do it.

AND

You need to do something extremely important:

YOU NEED TO TAKE ACTION TODAY

It’s like cleaning out the garage or painting the house or raking the leaves or doing the taxes.

Anything IMPORTANT takes serious effort has some “perceived” drawbacks.

For some reason your default setting is to procrastinate and put it off until later but all that does is GUARANTEE that your future will be filled with MORE important stuff to do.

Waiting until tomorrow to do what you can accomplish today is a recipe for complacency.

This is the best way to get used to STAYING where you are.

I’m calling this out because I know that some people fear success so much that they actually sabotage themselves.  It’s crazy sounding but the sooner you realize you’re doing this the sooner you can move past this hurdle and move on to your successful lifestyle.

Why do you need to take action today?

#1 – Proper Planning Prevents Piss Poor Performance.

I wrote on shoemoney about how Beyonce was announced as the headline performer for the Super Bowl months before the game was played. This means the negotiations for this deal happened well in advance of the big announcement.

Recently her husband Jay-Z announced that his new album will be launched via SAMSUNG on July 4th.

Huge deals like these take time to put together.

This is why it’s critical that you constantly take action today.

You never quite know exactly how long it will take for you to put together YOUR big DEAL.

You do want to do something BIG right?

#2 – You will learn by doing.

In order to become a successful entrepreneur you have to accept the fact that you HAVE to change.

Obviously you don’t know how to be successful now or you would be successful NOW.

The best advice I can give you is to tell you that you will learn what YOU need to know by doing it.

NOT by reading blogs like this one although I hope to inspire and motivate you to take action.

EXAMPLE.  Yesterday I tasted my first self grown carrot that I planted as a seed early this year.  I now KNOW that I planted them too close together because they came out kinda small.  If I would have waited to plant these carrots then today I would still not possess this knowledge.

#3 – Today’s money comes from yesterday’s effort.

If you want to get paid today for today’s effort then you probably want a JOB.

If you don’t know the acronym for JOB it’s:  J.ust O.ver B.roke.

Shout out to the day laborers worldwide who are getting screwed by companies paying the same wages today as 10 years ago.  It’s damn near impossible to get ahead under these circumstances.

However, if you really want to earn some serious money then you want to get paid today for what you did yesterday and last week and last month and last year.

Like the hair care niche site that Lisa Irby built.  It generates money today but she didn’t build that site today she built it many months ago.

The value you create today will pay off in the future the money you receive today comes from your effort in the past.

5M Step #2 – Grow your audience by reviewing Google Analytics performance:

Last week the percent of new visitors increased and the number of pages they viewed increase slightly but everything else was down a little except average visit duration which took a dive after being up over 70% in the previous week.

Here are my results for last week:

In order to grow your audience you have to review your performance weekly by comparing last week to the previous week using Google Analytics.

These are the 7 important metrics that you want to target for growth:

GREEN = GOOD

RED = BAD

In order to say your blog is growing you should have 4 of the 7 metrics above in the GREEN.

I have been publishing 5M reports for 20 weeks and only ONCE was I able to get ALL 7 metrics in the green.

5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:

I hate to see Avg. Visit Duration take such a big hit from last week but other than that the performance was basically flat.  Down a little but mostly flat.

THE GOOD NEWS:

• Pages / Visit [QUALITATIVE]: UP 0.93% after being UP 11.44% the previous week..
• % New Visits [QUALITATIVE]: UP 7.77% after being UP 7.62%  the previous week.

THE BAD NEWS: 

• Avg. Visit Duration [QUALITATIVE]:  DOWN 42.17% after being UP 76.27% the previous week.
• Visits [QUANTITATIVE]: DOWN 5.04% after being DOWN -34.07%  the previous week.  
• Unique Visitors [QUANTITATIVE]: DOWN 1.02% after being DOWN 31.36%  the previous week.
• Pageviews [QUANTITATIVE]: DOWN 4.16% after being DOWN 26.53%  the previous week.
• Bounce Rate [QUALITATIVE]: UP 0.83% after being UP 2.33% the previous week.

QUALITATIVE METRICS:

Reflect the perceived quality of your site by visitors. This is how you can accomplish subjective goals using objective analysis.

Quality content should be supported by qualitative stats.

It’s good to see Pages/Visit and % New Visits increasing for the second week in a row.  This means that more of the people that found the site last week are new and everyone together viewed more pages per visit.  It’s hard to claim you have a quality site if your pages per visit is very low.

Its not good seeing Avg. Visit Duration down but it’s expected after such a huge spike in the previous week.  If you compare it net to net then AVD is moving in the right direction it’s just down substantially from the highs that were up over 70%.

Bounce rate is basically flat but I would like to see it moving at this one or two percent rate in the GREEN.

QUANTITATIVE METRICS:

Are a result of your advertising, marketing, and referrals.

They simply measure the quantity of people who actually show up to your site.

100% of the quantity of traffic you will receive will come from four primary sources:

• Search
• Referral
• Direct
• Email 

These sources result in Visits, Unique Visits, and Pageviews.

It’s not good seeing all three were down last week even though very slightly they were all in the red.

I do not run any advertising for your online biz and I have cut back on comment posting so there haven’t been any huge drivers for traffic.

I have also been very busy getting projects completed for clients.

However, it’s interesting seeing how the sites been doing basically “fending for itself” not too bad.

* Jun 9, 2013-Jun 15, 2013 Compare to: Jun 2, 2013-Jun 8, 2013

• The 5 things to do before you kick The Bucket List.

 

 

This is why it’s so important to get started.

When it boils down to it you might be shocked at how much work it takes to make money on the internet.

That’s why I harp about strategy.

It’s not what you do but how you do it that will determine how much money you will make and how long it will take you to earn it.

 

This is why I recommend adding freelance writing to your online business model.

It’s a great way to “get paid to learn” as you grow your brand and presence online.

 

Featured Blog Posts Subscribe for Free updates

• The Most Important Podcast VI – The 4 things you should and should NOT be concerned with

• What I learned from Alex Whalley – Q&A with the founder of AlexWhalley.com

• Social Media Saturday #SoMeSa 16 – It’s about Trust. [VIDEO]

• Grow Your Audience by Planning for the Long Term [5M 20]

The post Grow Your Audience by Planning for the Long Term [5M 20] appeared first on Your Online Biz.

LINKS:

Obama Spying on Americans.

How the Obama Administration will affect your business.  Huffpo called him George W Obama

War on forever.

Jobs numbers revised down

Quantitative and Qualitative

ShoeMoney Post:  Why do rich people want?

Review weekly follow the 5M series.

Organic Gardening with Our Fertile Earth:  

• The Most Important Podcast VI – The 4 things you should and should NOT be concerned with

• What I learned from Alex Whalley – Q&A with the founder of AlexWhalley.com

• Social Media Saturday #SoMeSa 16 – It’s about Trust. [VIDEO]

• Grow Your Audience by Planning for the Long Term [5M 20]

The post The Most Important Podcast VI – The 4 things you should and should NOT be concerned with appeared first on Your Online Biz.

Get Commentluv Premium.

I recommend the full version so that you can install in on all of your blogs.   This makes your return on investment infinite.

Why is it a good idea to encourage comments?

When visitors post comments they are adding high quality information to your post.

This is extending your idea and making it a conversation.

When more people get involved by submitting quality value add comments the engagement and total value of your post increases dramatically.

How many times have you read an article and the comments seem to be more interesting than the original post?

This is why I recommend CommentLuv Premium because it makes this process very easy.

NEGATIVES

Yes, there are negatives in anything in this world.

The con about premium commentluv is that because of the ability to provide people who post comments “dofollow” links tons of “spammers” and internet marketing link builders constantly show up posting BS comments hoping to get a link.

It’s good to get more traffic from these people looking to sneak in a comment but it’s annoying having to delete tons of comments from your blog like I have to, over 800 more to go, damn.

This is why it makes sense to upgrade to commentluv premium because you get the GASP anti spam functionality.

This is really cool because it doesn’t create a stupid ass CAPTCHA code that people have to enter which is annoying as hell and deters comments even from non spammers because you can’t figure out the secret word.

GASP detects spam in another way that encourages real discussion.

The timer function is my favorite feature because I don’t think a spammer would wait over a minute or two before they post a comment.

Most link promoters would just skip to the next site on their list instead of waiting.

Comment posters like Caren Smocker and who ever has been spamming me from GOOGLE are paid by the number of links they build.

Yes

Google has been spamming me like a MOFO

But now with the premium version of commentluv I can shut that foolishness down with one setting:

TRACKBACK VALIDATION / Auto remove Topsy etc. type trackbacks?

All I have to do is put “google” in this field and that’s the end to their spamming trackbacks tactics.

I don’t know what to say about GOOGLE spamming.

It just shows even when you’re on top you gotta keep fighting to stay there.

Why do you think they’re spamming me?

Have you ever received spam from Google or YouTube?

• The Most Important Podcast VI – The 4 things you should and should NOT be concerned with

• What I learned from Alex Whalley – Q&A with the founder of AlexWhalley.com

• Social Media Saturday #SoMeSa 16 – It’s about Trust. [VIDEO]

• Grow Your Audience by Planning for the Long Term [5M 20]

The post How to Get more Comments and Stop Spam at the Same Time appeared first on Your Online Biz.

This is part three of the series How to Generate Traffic and Leads for Your Business don’t miss part one and part two.

You don’t have a business until you are sure about the product or service that you are offering to the public.

Why should people chose you?

Why are you the best option?

If you don’t know the answer to these questions then you will struggle perpetually at generating traffic and leads for your business.

Have you ever noticed a restaurant that can’t seem to figure out what they really do.

They have everything on the menu from shrimp fried rice to bar-b-que cheeseburgers.

The same concept applies to your business.

The number one reason that you are not confident about your odds of finding success is you don’t clearly understand what you have to offer that separates you from everyone else.

Seriously, what is it?

Reply in the comments below with a short description of what you feel makes you the best choice for your clients.

Here’s an example.

My name is Darnell Jackson and I make it easy for people to start and grow their business online.

You can get free tips and training at my blog Your Online Biz or you can hire me if you need help.

There are two parts to this statement:

#1 – Explanation of what I do and why it’s important to you, the person I’m talking to.

#2 – Call to action.  You always want new people you meet to do something, in this case it’s go to my blog for free tips or hire me.

Make everything as simple as possible, but not simpler.

Albert Einstein

I’ve been thinking about this since I read a post by Marcus Sheridan (which now I can’t find) and I finally decided to come back to this idea.

This “elevator speech” as this is sometimes called is the HEART of your marketing campaign.

It is where you will draw your inspiration to make your best offer to your prospective customers in advertisements and online content.

If you don’t have this together and clearly understood in your mind it won’t do you any good talking to people about your business because you will not connect with them, therefor you will not convert them.

Don’t get confused a business is simply a lead conversion machine fueled by somebody’s desire to be successful.

It can’t go anywhere without a clear understanding of WHY it will move it forward.

This is why I talk about QUANTITATIVE vs QUALITATIVE metrics in the 5M reports you have to start with the QUALITY then through your marketing strategy share this with the maximum QUANTITY that you can afford.

 

“You wanna be in the public? send ya budget.”

-Jay Z

Quality first.  
This is why you are better than your competition.  Is it your location?  Does your restaurant sit right on the water where everyone wants to hang out?  Is it your service?  Are you the best at helping people and leaving them happy happy happy?  Are your wings simply the best in town because you fry them and grill them?

Quantity second.
This is the marketing strategy that you will use to get the word out about about your high quality products and services. There are 6 million ways to die as they say in some old saying.  Well there are probably 12 million ways to market your business.  You don’t need 11,999,990 of them. 

Here are some great ways to generate traffic and leads for your business:

#1 - Weekly Business Licenses.

A great way to know who is motivated to do business is someone who just opened, a business.

You may have to do some digging in your local area to find out where the business license filings are recorded but get a copy and mail these potential leads a postcard announcing your best offer.

Keep it 100.

That means price your offer so that you at least break even with the cost of your campaign if you only get one sale out of 100 mailings.

Example.  100 post cards X’s the price of a US Stamp $.49 = $49.

In your mailing offer a service or product that earns your business at least $49.

That means if you get ONE sale you’ll break even.

The side effect of this is TRAFFIC as all of the “tire kickers” visit your website and checkout your “about page”, don’t worry, they’ll be back especially if you use email marketing to capture their email address.

Ha haaaaaaaaaaaaaaaa!

#2 - Daily Warranty Deeds.

Again you may struggle finding this information if you don’t have a daily record in your area.

Warranty Deeds are the results of a real estate transaction, this means someone has bought a house.

Why is this important?

Who buys more “stuff” than anybody?

People who have just bought a house.

Use the same strategy as step #1 and mail post cards to these people announcing your best offer.

Don’t forget to customize this mailing campaign so that you acknowledge the fact that you are not dealing with business owners as in step #1 but NEW homeowners.  Why not say congratulations on your new home in your mailing?

#3 - Building Permits

Want to know who is spending money in your town?

Find out who is filing permits with the city to do construction on their property.

These people are in the mood to spend like you wouldn’t believe.

If you offer them the right product or service your chances of conversion will rise substantially.

Don’t think that your offer has to be something related to housing either.

Remember people are interested in tons of things these days with their “Google heads”.

Just make the best offer that you feel is enticing to the most people and you might be surprised at the results, business owners spend money.

Don’t forget they have families too.

Keep it 100

Where can I find this dater’ if there aint a Daily Record in my area?

If there isn’t a daily record in your area then you have found as good a reason to move to Sunny Florida as you’ll ever need.

Seriously life’s too short why not come on down to Sunny FLA where we still have some global warming left.

Ha haaaaa!

A great resource to get awesome data like this and even more information is MelissaData.com

Then use click2mail.com to send out your postcards.

Remember to use this technique and emphasize why you are the best OBJECTIVELY and keep it 100 and simple as possible.

Good luck.

• The Most Important Podcast VI – The 4 things you should and should NOT be concerned with

• What I learned from Alex Whalley – Q&A with the founder of AlexWhalley.com

• Social Media Saturday #SoMeSa 16 – It’s about Trust. [VIDEO]

• Grow Your Audience by Planning for the Long Term [5M 20]

The post How to Generate Traffic and Leads for Your Business pt.3 – Read more than the paper appeared first on Your Online Biz.

Welcome to The Monday Morning Momentum Marketing Manual #19.

Click here for last week’s report [5M 018].

You can also find all of the previous 5M reports here.

I created the 5M series to provide a means for ambitious people to take an objective approach to a subjective goal.

Everyone wants to grow their audience every week but how?

I believe the answer depends on your philosophy of what “growth” means.

I understand that some internet entrepreneurs promote the idea that growth means only more visits to your website.

I have a different approach all together.

If I am speaking, and that’s exactly what your content does online it speaks, I’m not concerned with how many people there are in the room.

I”M CONCERNED WITH HOW MANY THERE ARE PAYING ATTENTION

I believe ultimately this is the most important concept to be concern with.

Getting and holding your audience’s attention.

The content you publish must serve your readers interest or else they will not pay you attention or money to buy anything you have to sell.

The easiest way to do this is by focusing on what’s important.

First in your eyes then in the eyes of your audience.

Why?

Because you can’t fake it long enough to be effective over time.

If you’re writing about topics that aren’t important to you your audience will detect it and vanish like cheap people when the bill comes at a restaurant.

This is how you build your base.

Have you ever attended a convention and someone is speaking on stage and in the back people are having their own little conversations not really paying attention but the people up front are focused?

This is a good example of what’s happening with your website.

As you are sharing information you must be aware as a hawk and responsive as a rattlesnake to how well you are being received by your audience.

This is the only way that you will be able to make the adjustments that will keep the people you have AND draw in new people WHO are interested in paying attention, the right people.

5M Step #1 – Grow your audience by reviewing Google Analytics performance:

I always say that Average Visit Duration is the most difficult metric to improve and the most important at the same time.

Now obviously you need SOME visits but if no one is reading your content what difference will it make?

Here are my results from last week:

The most important stats to growing your audience are the seven metrics above.

When comparing your results week to week it is critical that you understand which way you are going.

GREEN = GOOD

RED = BAD

If you are able to get 4 of 7 in the GREEN then I say you have real growth.

However, the primary goal of the 5M analysis is to get all 7 metrics above in the green which I have only done ONCE in the 18 weeks since I have been writing this series. 

5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:

UPDATE

This week I’m swapping “Q” categories for Pageviews and % New Visits.

Pageviews really is a better indicator for QUANTITY than QUALITY after all.  I’ve noticed that pageviews follows visits more than any of the other qualitative metrics.

% New Visit is by definition an indicator of QUALITY when you think about it.  If on a given day you have 100 visitors to your site the higher the percent of the visitors that are NEW is a direct indicator of the QUALITY of your content.  Therefor % New Visit is an indicator of how well your content attracts NEW people.  This is critical.

 THE GOOD NEWS:

• Avg. Visit Duration [QUALITATIVE]:  UP 76.27% after being UP 16.07%  the previous week.
• Pages / Visit [QUALITATIVE]: UP 11.44% after being DOWN 4.22% the previous week..
• % New Visits [QUALITATIVE]: UP 7.62% after being DOWN 16.01% the previous week.

THE BAD NEWS:

• Visits [QUANTITATIVE]: DOWN -34.07% after being DOWN 47.83% the previous week.  
• Unique Visitors [QUANTITATIVE]: DOWN 31.36% after being DOWN 50.35% the previous week.
• Pageviews [QUANTITATIVE]: DOWN 26.53% after being DOWN 50.03% the previous week.
• Bounce Rate [QUALITATIVE]: UP 2.33% after being UP 1.94% the previous week.

QUALITATIVE METRICS:

Are the best indicators of your audiences perceived quality of your content.

Avg. Visit Duration, Pages / Visit, & New Visits are in the green this week which are a good indicator of the right type of growth.

In my opinion it’s much more important to have visitors who are engaging with your content by reading it longer and reading more pages per visit.  You also want more NEW people by percentage in every group that arrives to your site.

Bounce Rate was down last week slightly nothing huge going on here except this is still not moving in the right direction.

QUANTITATIVE METRICS:

Are all about traffic it’s how many people showed up and are they new or returning?

Visits, Unique Visitors, and Pageviews are all down this week continuing the downward trend fallout from the record previous week.

Quantity is a reflection of advertising and marketing.  Remember I don’t pay for any advertising for Your Online Biz.

Therefore new bursts in traffic have to come from someone linking to me or from my guest posts.  Also social media shares drive traffic, follow me @FreedomMMC.

Jun 2, 2013-Jun 8, 2013 Compared to: May 26, 2013-Jun 1, 2013

Here are my activities from last week:

Articles Published:

• Grow Your Audience by Getting Noticed [5M 18]
• How to Get Paid to Write and Publish Your own Book.

If you have been following this blog for a while you know that I’m serious about obtaining real results on line.

I consider my base to be those people who are after the same thing.

I recently had a big upswing in traffic which was great however with more people in the room this means even less are paying attention.

Once some of the new traffic subsided it was very encouraging to see Average Visit Duration increase by over 75% this means the base and the speaker are interested in the same thing.

Congratulations we have synergy.

Thank you.

• The Most Important Podcast VI – The 4 things you should and should NOT be concerned with

• What I learned from Alex Whalley – Q&A with the founder of AlexWhalley.com

• Social Media Saturday #SoMeSa 16 – It’s about Trust. [VIDEO]

• Grow Your Audience by Planning for the Long Term [5M 20]

The post Grow Your Audience by building your base [5M 19] appeared first on Your Online Biz.

What is the American dream?

Is it to own a home or write a book?

I want to hear what you have to say about this important concept.

Recently I asked Gail Gardner from GrowMap  this question and her answer may surprise you.

I think that every person has a story to tell.

Like a script of a movie or the final draft of a novel.

Have you ever wanted to write and publish your own book?

Why?

In December I did a review after reading Guy Kawasaki and Shawn Welch’s latest book APE.  In it Guy explains the #1 reason why you should write a book.

He makes an awesome point and I actually never thought about it like that before.

When I first read the book I agreed with him but now that time has passed I disagree.

I believe that we are creative people by nature so the only reason we need to create anything like a book or a play or a blog is because WE WANT TO AND WE CAN.

It’s like why do little kids try to climb on top of the refrigerator?

That’s all the reasoning you need to write a book.

However, I want you to write a successful book that people will like AND get paid to do it.

That’s a much more difficult feat to accomplish but as you know my objective is strategy and it’s true where there’s a will there is a way.

What I want to do with this post is describe ONE way that you can definitely get paid to write and publish your own book.

WHY?

Because recently it dawned on me that real wealth comes from owning valuable assets that are usually protected by trademarks and copyrights.

Donald Trump got rich off of owning real estate but he made a rebound out of bankruptcy as a writer.  My favorite book of his is Think Big and Kick Ass In Business and Life.

Bill Gates got rich when his company Microsoft decided to LICENSE instead of SELLING Windows to IBM back in the day. Now they’re going to an online subscription service business model.

Darren Rowse of Problogger recently shared his income breakdown and the #1 earner for his extremely popular site was eBook sales which made up 38% of total Income.

It’s the ownership of something valuable that pays more than once that separates THE WEALTHY from everybody else. (ok, and the bailouts lol)

My favorite example of all time is JK Rowling.

I bet she wishes she would have held out for more money instead of selling the movie rights on the first Lord of the Rings movies.  Those films made BILLIONS at the box office and she was only paid a few million dollars err Euros.

The good news is she was smart enough to keep her book ownership rights AND she kept writing. She still got paid who knows how many millions in royalties for this insanely popular book series.  Then she got more money from the movie sequels. Just think it all started with a manual type writer.

At the other end of the spectrum is George Lucas.

In my opinion George Lucas is the biggest idiot of the 21st Century for selling LucasFilms which includes Star Wars and the Indiana Jones series for a measly $4 Billion dollars.  He should have kept ownership and licensed Star Wars to whoever wanted to PAY to use it like Bill Gates did.

Just watch, Disney will make that $4 Billion back so fast it will make your head spin. George Lucas could have kept the franchise and made big bucks for years to come and even then his family heirs could have continued to collect royalty checks.

WHAT DOES THAT HAVE TO DO WITH GETTING PAID TO PUBLISH YOUR OWN BOOK?

You need to know that your potential as a creator is unlimited and you need to understand there is real value in the content that you OWN.

VALUE > MONEY, the more valuable whatever it is you create the more money you can collect from it.

How to get paid to write and publish your own book without selling out:

#1 –  STOP WRITING ARTICLES START WRITING CHAPTERS.

I got this idea from Pat Flynn’s latest book Let Go which is not only a new book but also a brand new publishing format.  

Each chapter is limited to about 1000 words of text and also includes other rich media such as graphics, images, audio, and video just like an article on a blog. There’s also a social media tie in to it as well, just like an article on a blog.

In short this is what a “good article” should look like.

#2 – STOP BEGGING PUBLISHERS & START GETTING PAID TO WRITE GUEST POSTS

YES

You can get paid to write guest posts.

READ THIS:  3 Reasons you should include Freelance Writing in Your Online Business Model

Remember write chapters not articles, use this strategy to filter out your good chapters from the bad as you develop your book.

The good ones you’ll get paid for the bad ones you can just use for free promotion.

I’m sure many of you reading this are thinking that in order to get paid as a writer you have to convince some fancy pants editor or agent or publisher somewhere to first read and then like your finished book first.

NO

If you are asking an editor to publish your book you could be doing it the hard way.

Pat Flynn was asked to write his latest book by the publisher not the other way around.  

Why?

Oh, I don’t know maybe it’s the 70,000+ subscribers that follow his blog?  One never can know for sure I’d have to ask him.

Maybe my buddy Wade Harman can find out.  Hey Wade any chance you could interrogate Pat Flynn on WHY he thinks SNIPPET asked him to write this book in your upcoming special podcast interview?  Ha haaaaaaaaa!   Just joking man, but it would be hilarious if you randomly went all serious and started grilling him like, “WHY, Huh!?  I WANT ANSWERS, NOW! WHY DO YOU THINK THEY APPROACHED YOU, I’M NOT MESSING AROUND HERE BROTHER!” (With the Hulk Hogan voice) lol! 

#3 – STAY ON TOPIC UNTIL YOU HAVE A COMPLETED YOUR BOOK.

Nobody’s reading ALL your stuff except YOU.

That’s the truth.

The sad truth is after you write enough articles even you don’t remember what you wrote <SMILE>.

Another reality is your most loyal followers are only reading SOME of your articles and even when they share your stuff on social media they still haven’t read it.

They’re like the congressmen signing bills that THEY also haven’t read.

Maybe it’s human nature like Michael Jackson said?

This creates an opportunity for you to use strategy to get paid as you put together your finished book.

You don’t need to worry about people remembering your content, chances are the people who read your book haven’t read your guest post or if they have they forgot too, just like you.

As you go through the process of selecting your best chapters and getting paid it’s important that you choose a topic that you will have no problem writing a TON about.

If you are writing about The history of the letter R in colloquial American pronunciation then you need to make sure that you can come up with enough material without having to resort to filler content or “mailing it in”.

Think instead of how a comic goes out on the road 4 or 5 nights a week developing new material.

They get instant feedback from the small clubs so they KNOW what people like, THEN they use the best PROVEN jokes on their HBO special.

It’s all about strategy.

25 chapters is a good sized book 50 chapters is as long as any book should ever be.

If you are only publishing the articles err chapters that you got paid to write as guest posts then you could have earned 25 x’s $50 per guest post = $1250 to write your own book.

Not bad for a first time author, no?

#4 – SELF PUBLISH YOUR OWN BOOK AND GET PAID AGAIN.

For this step I have to recommend Guy Kawasaki and Shawn Welch’s latest book APE.

This is the most complete step by step guide on how to self publish that I have seen and the reviews are through the roof.

It’s no filler just straight to the point details on what you need to do in order to get your own book published fast.

This is how you can make money from your book after getting paid to write it.

Congratulations, you’re now getting paid residual payments from something that you own the rights to, you are now becoming wealthy.

#5 – KEEP YOUR RIGHTS GIVE YOUR OPINION.

When you publish guest posts and get paid you will lose your rights to publish your article as a blog post on the internet.

That’s what you are selling, your opinion on a topic written in an article.  

Even though you sell your opinion in a guest post you KEEP your right to publish your article as part of a book.

This is why you should focus on what they call evergreen content so that you work once and get paid over and over again.

Evergreen content is the type of information that lasts for many many years and remains relevant.  Like how to make your wife happy or How to get your dog to stop going on the floor.

Yes, you can change the title and update the content as you wish, it’s your book, just remember why people liked it to begin with, don’t mess it up.

Yes, you can also use your article as the basis for a training product or a video, it’s up to you and your imagination.

The sky is the limit.

#Stretch

• The Most Important Podcast VI – The 4 things you should and should NOT be concerned with

• What I learned from Alex Whalley – Q&A with the founder of AlexWhalley.com

• Social Media Saturday #SoMeSa 16 – It’s about Trust. [VIDEO]

• Grow Your Audience by Planning for the Long Term [5M 20]

The post How to Get Paid to Write and Publish Your own Book. appeared first on Your Online Biz.

Welcome to The Monday Morning Momentum Marketing Manual #18.

Click here for last week’s report [5M 017].

You can also find all of the previous 5M reports here.

A lot of people may not know this but PRINCE used to open for RICK JAMES.

Yes that Rick James, b1tch.

It’s not my fault blame Dave Chappelle.

Anyway later on after Prince got known for his amazing talent he vowed to NEVER have anyone open for him because of obviously what he used to do to Rick James.

Imagine coming on stage after Prince just performed, “When dove’s cry” in the 80′s.

Yeah right.

No one is going to be paying attention to you my friend.

Don’t be surprised if you notice people headed to the concession stands during your performance.

This is what happened last week to my blog.

Following a week that was like the perfect storm of collaboration featuring a historic podcast with Gail Gardner from GrowMap, a Q & A discussion with Alex Whalley, and a featured link from Carol Tice’s blog which caused an iceberg of traffic, I called it the Carol Tice’Berg.

Remember this site is all about using strategy to accomplish important goals for your online business.

This starts with being realistic.

While it was awesome to have so much activity and collaboration I knew that continuing this growth the following week would be very difficult if not IMPOSSIBLE.

The 5M series is all about growing your audience consecutively.  My current record is 11 weeks.

What I have learned in this process is that it is extremely difficult to maintain record setting traffic back to back for weeks on end.

Especially after a RECORD week when you have increases over 100%.

Exponential growth is something that happens as a side effect of promoting your blog effectively, it’s cool and all but you simply can’t expect it will continue to happen every week.

Unless you have a fat ass budget and you can pay for serious marketing and promotion.  

Otherwise, you should expect a step back anytime you have a record setting week.

This is what you’ll find the week after holidays and seasonal festivals also.

All of a sudden the big crowd will dissipate and the only people left will be your original audience PLUS a few new people.

THIS is where the gold is hidden.  As these new people join your base your real audience increases, the number of people actually reading your content increases.

Now your audience is growing, organically.

5M Step #1 – Grow your audience by reviewing Google Analytics performance:

There’s no reason to think that you’ll pack out the concert hall again if you don’t have the big star on stage AGAIN.

YES

One day you will be a big star and able to pack out the concert hall all on your own just like Prince.

That is if you’re dedicated, recognize your talents, and you’re willing to use a system that works.

Growing your audience is a process.  It takes time, there are ups and downs and twists and turns along the way.

Here are my results for last week. 

The 7 metrics above are the most critical to growing your audience consistently.

What you need to do is compare this week to last week to determine which way your site is heading.

GREEN = GOOD

RED = BAD

The point of the 5M analysis is to get all 7 metrics above in the green which I have only done ONCE in the 18 weeks since I have been writing this series. 

This week I expected to see RED and that’s what I’m seeing but I’m happy to see AVD is up.

5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:

THE GOOD NEWS:

• Avg. Visit Duration [QUALITATIVE]:  UP 16.07% after being DOWN 12.43% the previous week.  I replied to a comment from Daryl about this earlier today.  In my opinion the most difficult feat to accomplish as a blogger is to increase AVD.  This really is the one metric that I would be happy to increase every week.  I know if people are paying attention then good things will happen.

THE BAD NEWS:

• Pageviews [QUALITATIVE]: DOWN 50.03% after being UP 118.33% the previous week.  Now you may begin to see what I mean by growing your audience over time.  Increasing by double and then decreasing by half still leaves half on the table.
• Bounce Rate [QUALITATIVE]: UP 1.94% after being DOWN 11.87% the previous week.  I never want to see my bounce rate increasing but this is less than 2% increase not a huge deal especially after this was down nearly 12% in the previous week.
• Visits [QUANTITATIVE]: DOWN 47.83% after being UP 119.68% the previous week.  Losing visits is never a good thing but again after having so many NEW visitors show up seeing that the drop off is less than half of the increase is a good thing after all.
• Unique Visitors [QUANTITATIVE]: DOWN 50.35% after being UP 116.48% the previous week.  Once again I expected a substantial drop off after a record setting week.  The good news is the following week didn’t “give it all back” I only lost about HALF of the new unique visitors after being up over 100%.
• % New Visits [QUANTITATIVE]: DOWN 16.01% after being UP 3.03% the previous week.  Big decrease here following the record week.  This just shows how many new visitors will come to your site when a major blog recommends you. 
• Pages / Visit [QUALITATIVE]: DOWN 4.22% after being DOWN -0.61% the previous week.  I am concerned with this statistic.  New visitors find all the content new so you would expect them to browse more pages but I also didn’t publish very many new articles and the truth is people like to read NEW stuff.

May 26, 2013-Jun 1, 2013

Here are my content marketing activities for last week:

Articles Published:

1. Grow Your Audience with relationships and the Carol Tice’berg [5M 17]
2. The Most Important Podcast V with special guest SAMIAH BETHEL

NOTICE. I only published two articles the lowest amount in a very long time.  I have been busy as a mofo taking care of some business for clients and I’m in the process of moving.  Long story more to come.

Guest Posts Published:

• None

Mentioned:

Someone linked to me for their list of blogs that use commentluv but right now I need to go back and find the link I’ll update this post later once I locate it again.  If it was you please remind me with a comment below, thanks.  Oh yeah and if you link to me I will give you a shout out in this report.

Comment Posting:

Last week I posted much less comments than the usual 20-25 after each post.  I may have posted a total of 5.

If you want to get the most out of comment posting then I strongly recommend CommentLuv enabled blogs for best results.

These comments lead to referral traffic and social shares.

Social Media:

• Google+:   I shared each post on the Google+ main stream and in related communities.
• Twitter: Only one or two shares a day. I have stopped #Hashtag Hijacking until further notice .  Watch the video review on this page for a preview of how I plan to change my strategy.  I just copied the people who were related to the post.
• Facebook: 1 share per article published.
  • YES,I’m still looking for the best pages on Facebook please comment below with your favorite FB page URL.
• StumbleUpon: I shared each article above to the business or technology related section on StumbleUpon.

Email Marketing:

• NO Broadcast messages sent with Aweber.
• One new follow up messages scheduled for YOB subscribers.  Sorry I can’t share everything you have to subscribe to see what I share in the VIP.

May 19, 2013-May 25, 2013

Want to know how I increased my AVD?

Click here to review my activities for the previous week. 

When you do it right this is exactly what will happen.

Your audience and your online business will grow.

Let me explain what I mean.

If I compared my results from last week to a week prior to Carol linking to my blog here’s what you get:

Now do you see what I’m talking about?

Can you see the difference?

When I compare last week which was considered the let down week to the week prior to my record you see substantial growth across the board.

This is what growing your audience all about.

When you use a plan that is focused on a long term growth it’s amazing what happens.

#Stretch.  119 minutes and 39 seconds

• The Most Important Podcast VI – The 4 things you should and should NOT be concerned with

• What I learned from Alex Whalley – Q&A with the founder of AlexWhalley.com

• Social Media Saturday #SoMeSa 16 – It’s about Trust. [VIDEO]

• Grow Your Audience by Planning for the Long Term [5M 20]

The post Grow Your Audience by Getting Noticed [5M 18] appeared first on Your Online Biz.