Yeah I said it.
Google, your best buddy and pal who helps you find so many great pictures of cats might be in fact blocking your blogger momentum.
I know these days saying something critical of the popular kid is shunned upon.
I’m used to seeing people react like this when I say something they haven’t heard EVERYONE else in the world repeat a thousand times.
That’s how I felt last year when I WAS THE ONLY one in the world to accurately predict a decline for $AAPL.
I predicted a decline for $GOOG too except this time I don’t think I’m alone.
Yesterday on CNBC’s Anthony Scaramucci said “I think Google is the next Apple, where Apple was the next Microsoft…”.
That’s hilarious because a few months ago “experts like Anthony” were still saying that $AAPL would rebound BIG , yeah sure, keep waiting.
GOOGLE DOESN’T BLOCK BLOGGERS THEY HELP THEM.
Just like the travel agent “helped” my mom book a hotel in New Orleans that was so JACKED UP, when we arrived all we could do is laugh.
It was like a spoof or something from a scene in Chevy Chase and the National Lampoon’s Vacation.
We got out of there so fast it was crazy.
Travel agents used to connect travelers to great destinations.
Without agents people really had no other way to make contact with great resorts and also the agents would add value with their personal experiences and recommendations.
People became dependent.
Then the internet.
People could now contact the destinations they wanted and get reviews from EACH OTHER so they didn’t need the travel agent per say they just needed to use their system to book reservations.
Then destination resorts started realizing they could make even more money if they dealt directly with their customers so the big hotel chains started offering their own online booking systems.
Now people could go straight to the source, no need for a middle man.
Something similar is happening to Google.
GOOGLE IS NOT FREE, YOU ARE.
This $800 a share company is in the business of making money and they’re DAMN good at it.
If you thought they exist to develop and support cool internet tools in order to help the world you are sadly mistaken my friend.
The fact that they are disabling their popular RSS Reader and they soon will burn their RSS Feedburner should tell you something about how much they really care.
Yeah right they’re little Andoid hearts are all broken up over a some petitions to keep Google reader going.
I wonder if it’s a coincidence that just before this was announced Google ADWords changed their terms and conditions, have you read them yet?
Why does it matter?
At the end of the day Google is just a big fat advertising company.
They are smart enough to know what their bread and butter is.
That’s why no matter what you search for on Google the MOST relevant 3 results for competitive keywords are always ads:
Not to mention they have been SELF PROMOTING like a mofo by stuffing the top ten results with YouTube videos and now even Google+ content has been showing up in search results.
What controls the search results?
Oh yeah THEIR algorithm.
They are making the same mistake that AOL made.
They’re trying to trick people into coming inside the grand world of Google, forget about the internet because it’s dangerous out there just stay in here where it’s warm and safe. Hey, look we have YouTube videos, and GooglePlus and you can store all your data here and call your family on our phones and even buy your stuff from our store, the company store.
If you’ve been around technology long enough and have been paying attention you start to see the signs.
Who remembers when companies would even advertise on the radio, “Search AOL keyword Flowers, etc.”
WAIT, IF GOOGLE IS THE NEW AOL THEN WHO’S THE NEW GOOGLE?
That remains to be seen, maybe a resurgence for Yahoo is in order? They fell off when they got complacent after being #1 for years.
These days people forget the reason why we all started using GOOGLE in the first place was because AOL clownishly tried to limit it’s search results to AOL only content.
Eventually people became frustrated at this shameless self promotion so they tried Google and they loved that it provided the best search results from ANY WEBSITE based off the keywords they searched.
Now, Google is following AOL’s lead by returning search results based on what’s BEST for THEIR BUSINESS, today.
What’s good for their business, today?
- Ads – always first in Search results
- Ads – always first on YouTube movies
- Ads – coming soon to Google+ too #SoMeSa fans
This shortsightedness will cause them to miss the big picture and ultimately hit a wall.
WHY WOULD GOOGLE WANT TO BLOCK A BLOGGER?
Because bloggers are the ones who know how to get free traffic out of Google that’s why.
They don’t buy Ads that help Google’s bottom line, they just create search engine optimized content that gets found and read.
Continuing the analogy from above Google is the travel agent.
They don’t want “travelers” using their system to contact and book travel arrangements without earning a dime.
When you search for your favorite product and buy it without cutting them in somehow they feel slighted.
Think about it for a second.
Doesn’t that make sense?
If it doesn’t then you probably don’t understand Quid Pro Quo.
This is the unwritten universal “terms and conditions of all deals” there has to be something for something.
Google feels like somehow they are being cut out so what are they doing?
They’re taking out vengeance on a blogger.
Here’s what I mean.
In order to optimize your blog or website for search engine traffic the #1 thing you need to know is what people are searching to find your site.
Google has now STOPPED providing this EXTREMELY VALUABLE information to bloggers.
This will absolutely BLOCK a bloggers ability to tune their content in order to receive more search traffic.
As you can see above from my first two months of blogging Google is withholding the top search terms that people used to find the site.
- I could have received 10 visits from ONE DISTINCT keyword, they won’t tell me.
- I could have received 5 visits from TWO DISTINCT keywords, they won’t tell me.
I’m sure Google will like for you to believe that somehow they are helping you yet again by hiding the keywords that people are using to find your site.
I’m sure Google would love for you to think that they are doing this to benefit privacy or security because they hold back the keywords of people logged in to Google at the time they search.
The truth is they get this extremely valuable information that you triggered with your blog but then they are HOGGING it all to themselves.
You know what they say,
Pigs get fed, hogs get slaughtered.
The reason why I wrote this article was because I started noticing a trend.
It’s like the old saying how you boil a frog alive?
One degree at a time and he won’t know until it’s too late.
That’s what I’m noticing with this (not provided) situation.
I checked my results this week and HALF of my keywords were sourced from (not provided), then yesterday ALL search traffic was (not provided).
What do you think the future will hold for Google?
I think with this hard push for “compliance” with Authorship and Authorank eventually people will push back.
They want you to do all of this “stuff” just to make them happy but what’s in it for you?
Why should you agree to do more for Google if they are going to do less for you?
People are losing this argument and repeatedly getting hurt because they haven’t gotten hip to what’s really going on yet, if you know what I mean.
It’s not about back links it’s about cha-ching.
The sooner you realize this the better.
Look at Matt Drudge sprinkeling hate on popular bloggers like E-40 in the 90′s
Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: http://t.co/rc9O82fjfn— Matt Cutts (@mattcutts) March 19, 2014
He just basically deleted Ann Smarty’s myblogguest.com from Google search results why. out of spite?
Is Matt Cutts just jealous because he can’t build a blog even with Google’s help that out ranks Ann’s site in the #IBCT. (Ann’s blog objectively ranked #9 overall)
This serves as formal notice to up and coming AND experienced bloggers DO NOT DEPEND ON GOOGLE FOR TRAFFIC as a matter of fact make sure you read this article so that you can get an idea of how valuable Google’s traffic is anyway:
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