Breaking news, “Google still does want text.”
If you want to rank your website on the first page of Google you need to hear what Matt Cutts has to say.
Matt is the head of Google’s webmaster team and he just released a new video on the importance of text in your online content check it out:
This is another example of why I say content is NOT king.
Content is GOLD.
Content is currency.
Just like any other currency it’s denominated into units for the purpose of value.
The United States currency issued by the private federal reserve is denominated into:
- five dollars
- ten dollars
- twenty dollars
- fifty dollars
- hundred dollars
Just like currency has denominations that are reflective of a certain value your online content is the same.
Your content marketing strategy should focus on maximizing the value of your content.
This starts with analysis.
Before you create new content you need to understand what content is popular on your website currently.
Even if you only have 10 visitors a week you still have an audience.
What pages are they reading for the longest average duration like Daniel asked Matt in the video?
How are you going to answer this question if you aren’t reviewing your website performance?
If Daniel Weadley hadn’t checked his performance he wouldn’t have noticed an improvement after changing his text to images.
This is another good tip:
Always check your stats after substantial changes.
You need to know what effect the change had on your audience.
The fact that Daniel switched some of his text to images and saw improvements confirms what we have known for years.
- People are visual.
- Visual aids always help.
This is why I designate text only content as the PENNIES of the content marketing currency.
They are the easiest to find, the easiest to earn, and the easiest to forget about.
It’s very difficult to make a living by just writing text-only articles (pennies).
You’ll need an extremely focused plan AND the ability to write some serious HEAT FIRE ROCK material like Leo Babauta who rarely uses images on his blog posts.
This should tell you that content with images is worth more than content without (pennies).
I consider it the nickels, dimes, and even quarters of the content marketing currency when used properly.
Facebook is another great example of placing more value on image content.
The best thing that happened for this company after an embarrassing IPO last year was their purchase of Instagram.
Marky Z nailed it when he decided to buy this company for $1 billion dollars.
Since then Instagram’s been the fastest growing segment for Facebook ever since everyone realized the Farmville and Angry bird games are stupid.
Even people I know use Instagram but they rarely use Facebook anymore.
What about you? I tweeted a picture recently as a test, I didn’t see a need to use Instagram when twitter works fine.
This reminds me of what I learned from developer turned blogger Enstine Muki.
The more useful the content you create the higher the value.
- Images are more useful and informative that text.
- Video’s can be more useful and informative than images.
- Interactive games, plugins, and apps can be more useful than videos.
This is where the fifty and hundred dollar content comes in.
The value increases as the content does more for people.
- If it’s just something that people can read then it’s only worth a penny.
- If it’s something that’s useful and solves a problem then it could be worth a fifty.
Google still does want text but images are more valuable.
This is what I’ve learned from researching the top bloggers in the world.
Their best skill is creating extremely useful content using high quality visual aids like graphics and videos.
If you are serious about internet marketing you need to prioritize your skills in the visual graphics department.
I’m talking about seriously learning the fundamental skills that will help create more valuable content easier and faster.
Don’t you ever forget, the easiest way to make money is to save it.
Why not learn how to use Photoshop so that you can start creating useful and interesting graphics for your brand yourself?
What’s the worst that will happen?
- You’ll save money from paying graphic artists.
- You’ll can earn extra money on the side doing simple graphics.
- Your supposedly funny meme pictures on social media will look much better and maybe actually get some shares.
But didn’t Matt say Google still does want text?
Also Matt talked about using Google fonts in your website to make your content more visually appealing.
I decided to test out this little plugin I’m not sure If I’ll use it or not because loading the Google font will affect the load time of the site.
Also when he talks about using the alt tag this is just a simple way to describe your images with text so the search engines know what the image is relevant to.
Here is an example of the HTML code if you are not familiar with the alt tag:
<img alt=”Power of images” src=”http://youronline.biz/test.jpg” >
What do you think?
Have you tried Google fonts?
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