Grow your audience using a systematic approach. Don’t just hope things will improve like a blockhead.
Welcome to The Monday Morning Momentum Marketing Manual #8.
You can also find all of the previous 5M reports here.
“It’s not easy to come out with something the public likes. It’s a lot of hard work and smartness.”
I couldn’t agree more with Enstine Muki, a developer turned blogger who I recently interviewed.
I asked him what it takes to launch a successful website (after he launched 3 in the last year) and what he said might surprise you.
There is no magic formula.
There is no ‘secret’.
Internet marketing is a real industry and just like all the other real business opportunities it takes hard work to generate real results.
It also takes strategy also known as ‘working smart’ to take things to the next level.
That’s why the Monday Morning Momentum Marketing Manual what started.
For the last 8 weeks I have been reviewing YourOnline.biz performance weekly in order motivate you and to document my progress.
I don’t know a better way to put it but you simply cannot benefit from what you don’t know.
If you aren’t reviewing your performance stats weekly:
- How are you going to create new interesting content if you don’t know how your audience has responded to what you just published?
- How are are you going to increase your social media interactions if you don’t know what pages on your site are most popular on Twitter or Google+?
If your blog hasn’t been growing for the last 8 weeks and you don’t know why, do you know what you are?
You’re lost in the crowd my friend.
Aimlessly creating content and sharing links on social media hoping somehow it will grow your audience.
Good news: At least you’re trying.
Bad news: It ain’t gonna work and hard work without results leads to burn out, you need a plan.
+How do I know? Been there, done that.
5M Step #1 – Review Google Analytics Statistics:
In order to grow your audience start by determining how many people are visiting your site and figure out if more or less visitors are showing up when compared to the previous period.
The 5M reports focus on weekly analysis which I recommend but you can use this same approach for longer or shorter time intervals also.
I don’t recommend obsessing over stats all day, but taking a quick peek daily on how your day went yesterday is a good thing.
It will reveal to you what changes you need to make before it’s too late.
Here’s my results for last week:
The 7 metrics above are the most important for understanding your website health.
GREEN = GOOD
RED = BAD
5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:
The good news:
- Visits: UP 32.34% – It’s exciting to see such a large bump in traffic from last week. This tells me more visitors stopped by the blog. If one person visits on two separate days it counts as two visits.
- Unique Visitors: UP 31.68% – This tells me that most of the new visits were actually first time visitors. Attracting new unique visitors is the life blood of any blog.
- Pageviews: UP 24.40% – This tell me that the new visitors viewed substantially more pages than last week where pageviews were up 5.82%. It will be a challenge to maintain this growth for next week.
- % New Visits: UP 5.04% – This is a good indicator that the percent of visitors who are coming to the blog for the first time is increasing. after being down -10.45% last week.
The bad news:
- Pages / Visit: DOWN -6.00% – This means people viewed slightly less pages per visit. This is down after being up over 16% last week. Not a HUGE deal but a concern none the less.
- Avg. Visit Duration: DOWN 48.66% – This huge drop comes after seeing AVD increase dramatically over the past two weeks. It was up over 50% the week before last and 20.53% last week.
- Bounce Rate: UP 2.45% – This means slightly more visitors have bounced this week as compared to last week where bounce rate had declined by 3.93%.
Mar 17, 2013-Mar 23, 2013:
Here’s are my content marketing activities for the week:
- Grow your audience for seven weeks in a row. [5M 007]
- What I learned from Enstine Muki – Q&A with the founder of EMFastIncome.com
- #IBCT 2013 Official Selections – What is the best blog in the world?
- Matt Cutts on blog content, “Google still does want text.”
- #IBCT Regional Tournament update and why you should give a…
- Social Media Saturday #SoMeSa – ep. 9
Guest Posts Published:
- Google+: I shared each post on Google plus on the main page and some in communities.
- Twitter: 5-8 shares per day. I Did very little if any #Hashtag Hijacking retweeted people and made some HOT OFF THE PRESS announcements.
- Facebook: 1 share per article published.
- StumbleUpon: I shared each article above.
Mar 10, 2013-Mar 16, 2013:
*Please check out last weeks report for the activities completed during that period.
How to grow your audience for EIGHT weeks straight?
Start with your stats.
Measure the size of your audience, even if a block head says you don’t need to:
From there create fresh new innovative content that will help your audience in some way even if YOU don’t benefit immediately.
Last week I had a record 300+ visitors to my blog but this was because of the start of the International Blogger Championship Tournament.
I evaluated and nominated 128 blogs for the second annual #IBCT which is all about helping people learn from the best of the best.
Obviously you may think there could be a conflict of interest for me to do this.
You might be thinking, “How would it help me by telling my audience about all of these great blogs that are obviously WAAAAAY more successful than YourOnline.biz?”
It helps me because it helps my audience you silly.
People forget the point and your role as a blogger is to circulate the highest quality information to your audience as possible.
Don’t make a clown out of yourself by “BloggerBlocking”.
It’s sad to see people taking other’s content and ideas and trying to pawn it off as their own.
This won’t work it just makes you look like a clown.
The truth is there’s plenty out there for EVERYBODY so find your OWN lane and HIT the THROTTLE.
NOW IT’S OVER TO YOU
How did you grow your audience last week?
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