Spend half of the year growing and cultivating your audience and then publish something that they can use. Please don’t listen to blockheads.
Welcome to The Monday Morning Momentum Marketing Manual #26.
You can also find all of the previous 5M reports here.
This is the last report of the “Grow your audience” series.
I will continue the 5M reports because the concept is very important.
Every week you need to follow this process to review and control the direction your online business is headed.
The point of your website is to perpetually attract more new visitors and keep them on your site for an increasingly longer amount of time.
This is a sign that your audience is actually interested in your content and is “consuming” it.
That means they find what you have to say useful.
This brings me to my next point.
I’m not just ending this series because “I just want to”.
I want to encourage you to take things to the next level.
So I am going to review the past 26 weeks of progress and produce a premium quality product that will spill the beans on exactly how I did it.
Don’t worry, it won’t be another one of those over hyped super promoted “hurry-up-and-buy” situations.
Think more like the cliff notes to that 1500 page book that you don’t have time to read.
It’s like getting the notes to that history class from a classmate that just got an A.
It’s exactly what you would want as I will ask the subscribers for their feedback as I develop this premium product. Subscribe now and contribute your two cents. (*Offer expires soon)
YES, I will give away a bunch of FREE copies if you ask me for a copy, chances are I will give you one too.
Because I want you to be successful.
The truth is my ultimate success is a function of yours.
If I help you accomplish your goals then I’m sure you will recommend my site to someone who might JOIN THE HOLIDAY INSIDER CLUB AND GET PAID.
Seriously, that’s how it works.
FACT. You can’t grow your audience if you never get started.
Just think it’s week 31 of 2013, if you started your blog on Jan 1st you would have had plenty of time to grow your audience for 11 weeks in a row or more.
Let’s take a closer look.
Let’s say it took you 5 weeks to get your site set up.
That would have still given you 26 weeks to promote and grow your audience.
The bad news is THAT missed opportunity is gone forever.
The good news is THERE’S still time left.
CONGRATS, you have another 21 weeks left in 2013 to do something special.
If you spend 5 weeks building your site that would leave you 16 weeks to get some real momentum going for the new year.
Don’t think it will work?
Well it’s exactly what I did.
Check out my results comparing the first quarter of 2013 to the second quarter of 2013:
How did I do it?
That is the subject of the premium product that I will be releasing soon, Subscribe now.
The best answer is, I paid attention to the details.
I sweated the small stuff.
It may seem confusing to break down these numbers and I have noticed some bloggers saying they don’t look at statistics but trust me it makes a huge difference and it also makes it much easier to create content.
What do you do BEFORE you write a new article?
I’m sure you research the topic and blah blah blah; but how much time do you spend analyzing what your audience wants?
I’m not talking about some other blogs audience or what’s getting comments on Huffington post I’m talking about YOUR audience.
Oh yeah, you have an audience, but SIZE DOESN’T MATTER.
I know I’m contradicting myself somewhat but in this context it’s not about the size of your audience it’s ALL about if your audience is growing or shrinking.
If you purchased an established website with 10,000 visitors per month, the number one worry that you should have is how are you going to keep the visitors you have.
If you can do this then you will have a much better chance attracting new visitors right?
Think about it.
If you find some new place that’s cool or useful what’s the first thing you do?
Bring someone new there.
Even if it’s as simple as a better route to get to work.
What do you do?
YOU TELL PEOPLE.
That’s the point of analyzing your performance data following this process.
If you know your audience then you can create new content that they will find useful time after time over and over again.
The cool thing about it is the longer you do it the better the read you get and the faster you can make decisions.
Last week I predicted that publishing an interview would turn around my numbers and it was 100% accurate.
Here’s the results from last week:
As you can see the results speak for themselves.
There are 7 important metrics that I recommend you follow to track the progress of your website and SIX out of the SEVEN are in the GREEN.
This means my prediction was correct.
However, I don’t want you to take this the wrong way.
I didn’t just predict these results like I predicted the decline of Apple before everyone else in the world.
I actually was able to see this based on analyzing my audience.
It’s really a two step process:
- Find out what your audience wants.
- Give it to them.
You can make it much harder than that but if you keep it simple and follow a proven system then your blog will start growing too.
Here’s a look at the traffic sources:
Now it’s over to you.
You have a decision to make.
I’m inviting you to chime in on this new exciting product that I will be releasing soon.
To participate you have to subscribe and then reply to the initial email with your feedback.
I want to know:
- What frustrates you the most about trying to grow your audience?
- How have you tried to grow your audience? What worked what didn’t.
- Where are you looking for advise on what to write for your audience?
With this information over the next few weeks I will be developing the highest quality extra premium product possible just for you.
My goal is to exceed your expectations.
Expect straight answers to your most important questions.
Don’t let doubt get in the way of your success.
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