Grow your audience using a system that works reliably. Avoid the blockheads.
Welcome to The Monday Morning Momentum Marketing Manual #10.
You can also find all of the previous 5M reports here.
“I’m not in this for me alone. I’m in this for every person out there who has ever struggled, become confused, felt lost or just didn’t know what to do.”
This outstanding quote by James Chartrand of Men with Pens basically sums up WHY I started writing these 5M reports 10 weeks ago.
90% of people I speak to have no idea what they should be doing in order to grow their online business.
The remaining 10% know what to do but THEY don’t have time to do the work it takes to generate results.
Either way you end up in the same destination, NO RESULTS-VILLE.
I know people are struggling, that’s why I wanted to demonstrate what would happen if I focused on objective analysis over a period of time:
- What if I reviewed statistics of old posts before I created new content?
- What if I focused on improving certain performance stats before I promoted posts?
I wanted to document that you actually can use the 7 key performance indicators in Google Analytics as leverage to grow your audience consistently.
What I’ve learned is your blog is like a SPACESHIP.
Your performance statistics are like your WINDOW to see which direction you’re flying.
I hear tons of bloggers saying that they rarely check their statistics but then when you look at their blog you can tell they’re NOT growing because there’s LESS interaction on their most recent posts as compared to older articles.
This is the trick.
EVERY SINGLE article you write should be designed to unseat your most popular content.
5M Step #1 – Grow your audience by reviewing Google Analytics performance:
If your website is a spaceship then Nicki Minaj is right it’s meant to fly but you don’t want to crash into an asteroid do you?
If you don’t understand how your audience is responding to your existing content how are you going to come up with new articles that they will actually WANT TO read?
Take a wild guess and hope it works?
That’s like throwing darts blindfolded. If you throw enough I’m sure eventually you’ll hit the board somewhere but is this a plan for success?
Here’s my results from last week:
In order to grow your audience consistently for weeks you have to understand the 7 metrics above and take action.
They are the most important for website health.
GREEN = GOOD
RED = BAD
The goal is to get all 7 metrics in the green which I have only done ONCE in the 10 weeks since I started the 5M series but this week I’m happy to see 5 out of 7 in the GREEN.
5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:
THE GOOD NEWS:
- Visits: UP 28% – This tell me that substantially more visitors showed up than last week where my visits was only up 9%. It will be very difficult to get more visitors again this week.
- Unique Visitors: UP 21.33% – This means that nearly twice as many unique visitors showed up following last weeks increase of only 12.78%.
- Pageviews: UP 31.28% – This tells me that the trend is continuing from last week where pageviews increased 27.88%. This is exciting because it’s one thing to get people to come to your site it’s another to get them to stick around and read more pages.
- Pages / Visit: UP 2.54% – Continuing the trend from last week. This is expected whenever there is an increase in pageviews. Something to watch though because this was up much more last week, 17.32%.
- Bounce Rate: DOWN -0.49% – This tells me that a very slight margin of people bounced less than last week. This means I’m moving in the right direction but slightly after a larger improvement in this area last week, 9.09%.
THE BAD NEWS:
- % New Visits: DOWN -8.97% – This was also down last week so this trend is continuing. This tells me I need to take action to stop this after being down last week by only 1.37% it appears to be picking up steam.
- Avg. Visit Duration: DOWN -23.47% – This is somewhat expected after seeing such a large improvement last week of 132.87% I knew it would be very difficult to continue this rate of increase.
Mar 31, 2013-Apr 6, 2013:
Here are my content marketing activities for last week:
- Grow your audience for NINE weeks straight. [5M 009]
- The 2nd Annual #IBCT Final Four & Championship Final
- What I learned from James Chartrand – Q&A with the founder of Men with Pens
- How to use contests to generate reliable traffic and leads for business +Win up to $2200
- SUCCESS. Is that what I’m afraid of? +What happened at Art Walk Wednesday.
- Time Management: What is more important writing new articles or promoting your blog?
- Social Media Saturday #SoMeSa – ep. 11 – How do you make money online?
Guest Posts Published:
- None. But I was mentioned in an article.
- Google+: I shared each post on Google plus on the main page to the public and in select communities.
- Twitter: 5-8 shares per day. No #Hashtag Hijacking this week I’ve pretty much stopped doing that even though I like to. I retweeted articles I read and I made some random comments.
- Facebook: 1 share per article published.
- I also shared posts to related FB pages again. I am also in the process of putting together a list of the best Facebook groups for blog promotion.
- StumbleUpon: I shared each article above to the business section on StumbleUpon.
Mar 24, 2013-Mar 30, 2013:
Starting this week I will take the time to get caught up and reply to ALL the emails that I’m receiving. (THANKS FOR WRITING ME)
I will also continue to focus on opportunities to connect with people on Facebook.
There are tons of TIPS that I have been sharing for Social Media Saturday and it’s time to test some of them out and report on what works.
I’m seriously trying to put together a list of the best pages on Facebook for website promotion.
If you want to add your favorite Facbook page to the list please link to it in the comments below. (commentluv)
How to Grow Your Audience for TEN weeks straight?
#1 Believe it’s possible.
#2 Do what it takes.
Treat each article you write like it’s auditioning for a staring role on your blog.
DO NOT PUBLISH an article unless you feel like it has a SERIOUS chance of being considered one of the BEST by YOUR AUDIENCE.
Learn from your most popular content:
- Which pages have the longest Average Time on Page?
- Which pages have the most pageviews?
- Who links to your pages?
When you create content it’s like you’re sending a new performer out on the stage at the Apollo Theater to represent your blog.
Your article will get one of three responses:
- BOOOOOOOO’d off the stage mercilessly.
- APPLAUDED enthusiastically.
- Somewhere in the middle.
You can grow your audience for weeks on end if you use performance statistics as your leverage to break through.
You can even create habitual success if you continue to repeat and refine this process weekly.
That’s what the 5M reports are all about.
Now it’s over to you.
What changes do you plan to make this week?
What are your favorite Facebook groups/pages for blog promotion?
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