Grow your audience by connecting with people in INDIA the worlds 2nd most populous country, don’t listen to blockheads.
Welcome to The Monday Morning Momentum Marketing Manual #23.
You can also find all of the previous 5M reports here.
I have always admired Indian culture.
For as far back as I can remember.
I think it started with studying the Taj Mahal even now I can’t believe how awesome this structure is and one day I plan to visit this place.
However, it was when I got to college that I first began to meet and interact with people from India.
I’ll never forget my C++ teacher Dr. Usha Chandra.
She taught me and my entire class an advanced programming language while at the same time she was still learning the English language herself.
Put it like this.
At the beginning of the class she could speak English better than I could write C++.
By the end of the class I could communicate with her in C++ better than I could in English.
I remember thinking, “how can someone teach someone else a complex topic like computer programming when we could barely hold a conversation with each other?”
It just shows you can do anything when you put your mind to it.
Years later after I entered corporate America I began to work day to day with Indian people in all capacities.
I would find myself the only non-Indian in the room or on a conference call routinely.
In this environment the one thing I’ll always remember is how included everyone made me feel.
Even though I was this “somewhat brash southern country black dude who escaped the projects” they treated me like I was one of them.
If you know anything about the south you know how we are about hospitality, so I appreciated that. (Shout out to Nishant, Arti, and Anurag)
Really I do.
They would share traditional foods with me like authentic sweets for Diwali which is an important holiday in India.
They would ask me about extremely controversial topics in American culture and we would discuss this stuff openly, it was hilarious.
So now since I started blogging the “Indian Persuasion” continues.
As a matter of fact it resulted in ABSOLUTE GROWTH for my blog last week.
5M Step #2 – Grow your audience by reviewing Google Analytics performance:
As I said above last week ABSOLUTE GROWTH happened for the second time ever on Your Online Biz.
This is PERFECTION in terms objective analysis.
Here are my results from last week:
5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:
Current status: ABSOLUTE GROWTH
Current run: 3 weeks
Current record: 11 weeks
Posts from last week:
- What I learned from Harsh Agrawal the founder of ShoutMeLoud.com
- Grow Your Audience in Spite of Yourself. [5M 22]
In order to grow your audience consistently for several weeks consecutively you have to focus on the 7 most important metrics above.
They are the strongest indicator of your blog’s performance.
Then every Monday use the Google Analytics audience overview report to compare last weeks performance to the previous week.
When the numbers are green this means you are growing.
When the numbers are red this means you are NOT growing.
THE GOOD NEWS:
- Visits [QUANTITATIVE]: UP 113.33% after being UP 3.00% the previous week.
- Unique Visitors [QUANTITATIVE]: UP 104.85% after being UP 10.75% the previous week.
- % New Visits [QUANTITATIVE]: UP 0.08% after being UP 10.87% the previous week.
- Avg. Visit Duration [QUALITATIVE]: UP 45.97% after being DOWN 50.54% the previous week.
- Bounce Rate [QUALITATIVE]: DOWN 8.59% after being DOWN 15.92 the previous week.
- Pageviews [QUANTITATIVE]: UP 131.87% after being DOWN 10.91% the previous week.
- Pages / Visit [QUALITATIVE]: UP 8.69% after being DOWN 13.50% the previous week.
THE BAD NEWS:
There is no bad news.
This itself is bad news in a way because now you have to be concerned with the reality of keeping absolute growth going for two weeks in a row. This is nearly impossible but still worth trying anyway.
Stats measure the quality of content from the point of view of the reader.
If you think you have high quality content then you should look to qualitative statistics as they will confirm or further question your claim.
Seeing all THREE qualitative metrics in the GREEN is awesome as this is very difficult but it means people are actually reading the content.
Avg. Visit Duration, Bounce Rate, and Pages / Visit are the trifecta or hat-trick of quality content.
Statistics are a simple count of how many people actually visit your site.
Quantitative stats are a result of direct marketing, advertising, and word of mouth.
The more people you tell about your blog the higher the quantity of people who will visit.
Seeing all FOUR of the quantitative statistics in the GREEN is especially meaningful as I do not run any advertisements for Your Online Biz.
If you have heard about this blog chances are it is because I or someone shared a link with you, it’s almost like an invite.
Visits, Unique Visits, Pageviews, and % New Visits are the stats to watch when you are concerned with quantity.
THE CHANCES ARE ON YOUR SIDE.
Even if the odds are a million to one your chances are pretty freaking good when you consider there are almost 8 billion people on earth.
One billion of which are in INDIA.
If you want to grow your audience and you haven’t been able to do so maybe it’s time to consider collaborating with influential people in INDIA.
This is what worked for me thanks to an awesome guest post by George I was able to share an awesome story about an up and coming blogger Siddarth.
Then last week I was able to share the story of the creator of one of the largest blogs in India, Harsh Agrawal.
The interview with Harsh led to a new record for all time traffic on Your Online biz.
The previous record was a result of the Carol Tice’berg.
None of this would be possible if I only looked to the US for opportunities to grow my audience.
You will reap what you sew so think global and go.
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