Grow your audience by focusing on how many people are paying attention, don’t listen to block heads.
Welcome to The Monday Morning Momentum Marketing Manual #16.
You can also find all of the previous 5M reports here.
NOTICE: YourOnline.biz is a free resource.
I just ask that you pay attention.
That’s your charge for the information that I publish every week.
Ok, ok I also ask that you share stuff like +Guy Kawasaki on steroids, Ha haaaaa!
If you own a business and you don’t have time to do everything, YES I’ll help you out.
However, my primary goal is to explain to you the techniques that I’m using to grow my audience so that you can do the same yourself.
There are no tricks in this trade it’s really all about hard work and sticking to a plan.
Well I guess there is one trick, wait for it…
This is the advantage that you can use to drive your success online week in and week out.
It’s the most important concept that most business owners ignore but then they wonder why they aren’t attracting new clients with their website.
As I was preparing to write this 5M report this morning and reviewing my stats from last week a concept popped in my mind while I was looking over my numbers and I want to share it with you:
Quantitative vs Qualitative Analysis
I’m sure you have heard that quality is more important than quantity, well that’s what I noticed this morning from my statistics.
It seems that even though I had less total visitors last week I had many more high quality visitors who were engaged and actually paying attention.
Why is this important?
Imagine that you are a comedian on stage telling jokes. What’s more important, how many people there are in the room or how many people there are in the room laughing at your jokes?
5M Step #1 – Grow your audience by reviewing Google Analytics performance:
Have you ever wondered why night clubs spend so much time focusing on VIPs and getting people to reserve tables and order bottle service?
This is where the majority of their business comes from silly.
This is also why grocery stores want you to sign up for “loyalty” reward programs because they know that 80% of their business comes from 20% of their customers.
This means that all your website visitors are NOT equal.
Some are seriously interested in what you have to offer, some are just window shopping tire kickers who are “just browsing”.
Ultimately the “just browsing” tire kicking window shoppers will convert into serious visitors so it’s important to attract them but it’s critical to measure how many engaged visitors you have in order to grow your audience.
Here’s my results for last week:
If you want to grow your audience consistently you have to understand the 7 metrics above.
They are the strongest indicators of a growing audience and a healthy website.
GREEN = GOOD
RED = BAD
The primary goal of the 5M analysis is to get all 7 metrics above in the green which I have only done ONCE in the 16 weeks since I have been writing this series this week I’m happy to see more quality visits even though the total quantity is down slightly.
5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:
THE GOOD NEWS:
- Pageviews [QUALITATIVE]: UP 36.08% after being UP 7.06% the previous week. I know it may seem like a QUANTITATIVE metric but in my opinion pageviews is a reflection of the quality of a website. Example HuffPo is a popular blog so most visitors view many more pages per visit than other blogs. Therefore pageviews is a reflection of website quality. To see this important metric increase after being up last week means I attracted more high quality visitors than the previous week even though there were less total visitors.
- Bounce Rate [QUALITATIVE]: DOWN 11.97% after being DOWN 8.93% the previous week. Bounce rate might be the most boring metric to follow and try to improve but it is a direct indicator of website quality. It’s pretty simple really either people see your content as relevant or they bounce. It’s encouraging to see the trend continue from last week. I want to get my bounce rate as low as possible.
Pages / Visit [QUALITATIVE]: UP 38.67% after being DOWN -17.62% the previous week. The number of pages that your visitors read per visit is a direct reflection of the quality of your site. This metric should follow pageviews. The goal for a smart blogger is to get visitors to read more and more pages per visit. It’s encouraging to see such a rebound from the previous week. I did update the posts listed on the sidebar so I believe this adjustment made the difference. FYI the posts are sorted by average visit duration.
THE BAD NEWS:
- Avg. Visit Duration [QUALITATIVE]: DOWN -2.59% after being UP 1.67% the previous week. This metric was almost in the GREEN and only missed it by a couple points. AVD is the best indicator that people are consuming your content. I am surprised that AVD did not increase as there were tons of visits that lasted longer than 10 minutes last week. Anyway, numbers don’t lie so I’ll need to make some adjustments to improve this number next week.
- Visits [QUANTITATIVE]: DOWN 1.87% after being UP 29.96% the previous week – This is expected anytime there is such a big increase in visits the following week will have a tough time growing at the same pace. The fact that the decrease is less than two percent is not that big of a deal just like AVD but it shows there is room for improvement. I’ll have to make adjustments to improve the number of visits this week. This number should increase weekly as a result of ongoing marketing and advertising. However I don’t pay for any ads for this blog all my visitors come from free promotion via SEO, guest posting, and email marketing.
- Unique Visitors [QUANTITATIVE]: DOWN -2.91% after being UP 34.15% the previous week – The most important QUANTITATIVE metric in my opinion is the number of unique visitors that you attract weekly. These are the people who responded to your OFFER of “hey, read my article.” This number should grow weekly as a result of running marketing campaigns. Again I do not pay for any advertising for YourOnline.biz.
- % New Visits [QUANTITATIVE]: DOWN 1.34% after being UP 3.84% the previous week. – This number is a direct function of ongoing advertising and marketing campaigns. The more advertisements you have running for your site the more new visitors you should attract every week. It’s very important to keep a steady stream of fresh new visitors coming into your business. I’ll share my guide soon on how I plan to increase new unique visitors every week.
May 12, 2013-May 18, 2013
Here are my content marketing activities for last week:
- Social Media Saturday #SoMeSa 15 – Motivated by Momma
- Grow Your Audience Move in the Right Direction [5M 015]
- What I learned from Francisco Perez – Q&A with the founder of iBlogZone.com [AUDIO]
- Acer Aspire E1 Deboxing & Review [VIDEO]
NOTICE: I only wrote 4 posts compared to 5 from the previous week. This is the biggest reason for having less visitors. I plan to write 6 posts this week we’ll see what happens stay tuned for the [5m17] report next week.
Guest Posts Published:
- I was mentioned on a Google+ link chain. It’s an honor to be mentioned, Ha haaaaa!
Last week I posted comments as usual on 20-25 blogs after I published each article.
I recommend focusing on CommentLuv enabled blogs for the best results. These bloggers like to network and share stuff.
I am considering skipping this though and focusing on guests posts for the next few weeks it takes me about as much time to write a guest post as it does to write 25 blog comments.
- Google+: I shared each post on the Google+ main stream and in related communities.
- Twitter: 5-8 shares per day. I have stopped #Hashtag Hijacking until further notice . Watch the video review on this page for a preview of how I plan to change my strategy.
- Facebook: 1 share per article published.
- YES,I’m still looking for the best pages on Facebook please comment below with your favorite FB page URL.
- StumbleUpon: I shared each article above to the business or technology related section on StumbleUpon.
- One Broadcast messages sent with Aweber.
- One follow up messages sent to subscribers. Sorry can’t share everything you have to subscribe to see what I share in the VIP.
May 5, 2013-May 11, 2013
Just a comparison of last week’s results to the third week of May 2012.
Its amazing how much a difference a year makes when you’re having fun.
My stated goal for YourOnline.biz is to reach 1000 visitors per day, at my current pace by this time next year I’ll have about 400/day assuming that I continue to grow at about 700% per year.
Today I’m focused more than ever on attracting quality visits so look out for more tips on how to attract visitors who will actually read your articles for several minutes.
I will also reveal my guide on how to obtain targeted traffic using a systematic approach. Subscribe below and you’ll be the first to get a copy of this priceless document when it’s released.
The key to success is understanding and leveraging quantity and quality.
You need to attract a higher quantity of unique visitors every week. When done properly this will also result in a higher percent of new visits and increased total visits weekly.
It all starts with unique visitors, this is the most important quantitative metric:
Improving quality however is much more tricky than improving quantity.
The best advise I can give you for measuring quality is to increase your average visit duration or AVD.
This is the most important QUALITATIVE metric in my opinion.
An example is the most popular articles listed on the sidebar.
I list these articles based on the average time that people have read the articles in the last 30 days. This keeps the content that is the most popular up front. I then have confidence that any NEW visitor that arrives to my site will most likely read these posts for as long or longer than everyone else has.
See how it works?
When I write the goal of any new article I publish is to simply replace one of these existing featured posts.
Its like a competition, get it?
Also, finding out what your audience wants to read about and writing about these topics is important as well. When you give people what they are looking for they will look at it much longer that’s just common sense.
My advise when you write, just focus on coming up with content that’s so useful that your audience wants to read it longer and longer than before.
Use AVD as a guide to reveal to you the content that your audience really likes. Numbers don’t lie.
As you increase AVD and feature other popular articles the other quality metrics will also increase as a default side effect.
Featured Blog Posts Subscribe for Free updates