If you want to grow your audience over the long term you must review performance weekly. Don’t just hope things improve like a blockhead.
Welcome to The Monday Morning Momentum Marketing Manual #14.
You can also find all of the previous 5M reports here.
Your doubters or as they are called in hip hop “haters” are extremely important people.
Have you ever noticed that many successful entrepreneurs or entertainers always credit the people who doubted them for motivation?
They might forget the names of some people that may have actually helped them out along the way but THEY ALWAYS REMEMBER THEIR HATERS.
Check out this story:
When I was in high school there was a teacher who used to tell a good friend of mine all the time that “he wouldn’t turn out to be nothing.” I could never understand why a teacher would speak that way to a student but anyway later on this student ended up making it to the NFL. I’ll never forget him telling me the story of how this teacher doubting him motivated him to achieve more than anything else.
SUCCESS IS THE BEST REVENGE
When people doubt you all they are really trying to do is convince you to quit trying.
How pathetic is that?
They are projecting failure on you in hopes that you will agree with them.
This is what I talked about in my first ever podcast in case you missed it check it out.
The most important step is the next one, the most important day is TODAY.
In order to defy your pathetic nay saying doubting haters.
All you have to do is complete what it takes to win today and then do it again tomorrow.
Is that a deal?
Think you don’t have doubters?
Are you Hater-Free?
Well, that just means whatever you’re trying to do you haven’t told enough people about it yet.
Once word get’s out to enough people that you are trying to do SOMETHING then you’ll find out what I’m talking about.
The good news is after reading this you’ll be prepared and hopefully you’ll just laugh at it and then use it for motivation.
This year I made a vow to speak to haters ONLY in haiku. Check out my reply to a negative comment on this ShoeMoney guest post.
5M Step #1 – Grow your audience by reviewing Google Analytics performance:
Nothing kills your blog performance like not blogging.
It’s like a television with NO new shows.
If there is one thing that I know for sure this is it.
I found this to be 100% true in my case study I completed earlier this year where I compared what happened on two of my sites.
I didn’t publish an article on either blog for several weeks.
What happened was very interesting.
People eventually stick around for shorter and shorter time periods and the bounce rate grows over time.
This tells me one thing.
People want fresh content.
This is the life blood of a successful blog.
If you look at any of the top blogs in the #IBCT you’ll notice one thing.
THEY ALL POST EVERYDAY
I know that many bloggers say that you don’t need to do this and it’s not important.
All I’m saying is if you look at the top 10 ranked blogs every single one of them post a new article almost every single day. (Granted most publish guest posts also)
Now, if you want to really improve your blog performance, what do you think you should be doing?
Publishing more or less articles?
Here are my results from last week:
The point of the 5M series is to help you grow your audience by understanding the 7 basic metrics above.
They are the most important indicators for website health:
GREEN = GOOD
RED = BAD
The primary goal is to get all 7 metrics above in the green which I have only done ONCE in the 14 weeks since I started the 5M series but this week I’m seeing some improvement from last week which was a BLOOD BATH.
It just shows turning a blog around is like doing a U TURN with a cruise ship.
It’s going to take a minute.
5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:
THE GOOD NEWS:
- Avg. Visit Duration: UP 116.60% after being DOWN 48.78% the previous week. I’m happy to see such a big increase I think this was driven by some SEO traffic that I have been receiving I noticed some articles are being read for several minutes that came from Google search.
- Pages / Visit: UP 17.54% after being DOWN 11.14% the previous week. Almost twenty percent more pages viewed per page. This follows my belief that high quality visitors not only stay longer but they view more pages. Whenever the AVD increases I have noticed pages per visit also increasing. This is why I focus on increasing AVD so much. These visitors are the highest quality.
- Bounce Rate: DOWN 7.06% after being UP 0.11% the previous week– Talk about doing a 180. It’s awesome seeing such a big improvement in the bounce rate category. This is one of the most important stats to measure blog engagement.
THE BAD NEWS:
- Visits: DOWN 19.54% after being down 21.08% the previous week – This is what happens when you don’t make time to write guests posts. I still haven’t been able to get caught up on everything that’s going on right now it’s crazy.
- Unique Visitors: DOWN 25.45% after being down 18.15% the previous week – The blood bath continues. This is what happens when you don’t publish guest posts. You can learn from my pain. Arrrghhahhhhhhh! it burns, LOL.
- Pageviews: DOWN 5.43% after being down 29.87% the previous week. – This is actually pretty encouraging. Even though I had less visits I only lost 5% of my total pageviews. It just shows most of your traffic will come from quality visits.
- % New Visits: DOWN 8.62% after being UP 4.42% the previous week. – This was the only stat that was in the GREEN from the previous week. Now it’s red, great. It just shows that NOT guest posting is a great way to NOT get new visitors.
Apr 28, 2013-May 4, 2013:
Here are my content marketing activities for last week.
- Social Media Saturday #SoMeSa – ep. 13 – THAT’S Too Controversial?
- In order to Grow Your Audience you must make TIME [5M 013]
- What I learned from Bamidele Onibalusi Q&A with the founder of WritersInCharge.com
- Join the Holiday Insiders Club and Get Paid
- The Most Important Podcast – ep1
Notice I published 2 more articles than the previous two weeks where I only published 3 articles.
Guest Posts Published:
Typically I will post 20-25 comments after each post on the top blogs that I follow.
This is a great way to generate referral traffic short term. I use it as a way to tell everyone about my new post.
I recommend you use CommentLuv for the best results.
- Google+: I shared each post on the Google+ main stream and in related communities.
- Twitter: 5-8 shares per day. I have stopped #Hashtag Hijacking until further notice.
- Facebook: 1 share per article published.
- YES,I’m still looking for the best pages on Facebook please comment below with your favorite FB page URL.
- StumbleUpon: I shared each article above to the business or technology related section on StumbleUpon.
Apr 21, 2013-Apr 27, 2013:
What a difference a year makes.
Below is a comparison of last week to the same week from last year.
Always keep an eye on the BIG PICTURE.
In order to get where you are going you need to know where you are coming from and where you are now.
In order to obtain long term results you must analyze your performance stats weekly.
As you can see above all 7 of the most important metrics are in the green.
You won’t win all the battles as I have been swimming in a blood bath for the last few weeks with declining numbers but if you focus on your overall strategy you will win the war.
Learn from my results.
This week I learned if you want more traffic you need to write more guest posts.
It’s really as simple as that. I predict my traffic will rebound once I publish a few new guest posts.
My blog has grown dramatically from last year but it still hasn’t gotten to the point where it’s growing on it’s on.
I don’t even know if this level exists to be honest with you.
Like I said above all the top bloggers posts new articles everyday.
However, I have noticed that they don’t write very many guests posts.
Maybe this means you can get to a point where you won’t need to write for other blogs to grow your traffic?
Keep watching and lets see what happens.
I plan on writing some new guest posts for this week.
Don’t miss next week’s 5M report for the results.
Now it’s over to you.
Are you struggling with growing your blog?
Do you have any questions?
Post them below and I’ll help you out for FREE.
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