You don’t have a business until you are sure about the product or service that you are offering to the public.
Why should people chose you?
Why are you the best option?
If you don’t know the answer to these questions then you will struggle perpetually at generating traffic and leads for your business.
Have you ever noticed a restaurant that can’t seem to figure out what they really do.
They have everything on the menu from shrimp fried rice to bar-b-que cheeseburgers.
The same concept applies to your business.
The number one reason that you are not confident about your odds of finding success is you don’t clearly understand what you have to offer that separates you from everyone else.
Seriously, what is it?
Reply in the comments below with a short description of what you feel makes you the best choice for your clients.
Here’s an example.
My name is Darnell Jackson and I make it easy for people to start and grow their business online.
You can get free tips and training at my blog Your Online Biz or you can hire me if you need help.
There are two parts to this statement:
#1 – Explanation of what I do and why it’s important to you, the person I’m talking to.
#2 – Call to action. You always want new people you meet to do something, in this case it’s go to my blog for free tips or hire me.
Make everything as simple as possible, but not simpler.
I’ve been thinking about this since I read a post by Marcus Sheridan (which now I can’t find) and I finally decided to come back to this idea.
This “elevator speech” as this is sometimes called is the HEART of your marketing campaign.
It is where you will draw your inspiration to make your best offer to your prospective customers in advertisements and online content.
If you don’t have this together and clearly understood in your mind it won’t do you any good talking to people about your business because you will not connect with them, therefor you will not convert them.
Don’t get confused a business is simply a lead conversion machine fueled by somebody’s desire to be successful.
It can’t go anywhere without a clear understanding of WHY it will move it forward.
This is why I talk about QUANTITATIVE vs QUALITATIVE metrics in the 5M reports you have to start with the QUALITY then through your marketing strategy share this with the maximum QUANTITY that you can afford.
“You wanna be in the public? send ya budget.”
This is why you are better than your competition. Is it your location? Does your restaurant sit right on the water where everyone wants to hang out? Is it your service? Are you the best at helping people and leaving them happy happy happy? Are your wings simply the best in town because you fry them and grill them?
This is the marketing strategy that you will use to get the word out about about your high quality products and services. There are 6 million ways to die as they say in some old saying. Well there are probably 12 million ways to market your business. You don’t need 11,999,990 of them.
Here are some great ways to generate traffic and leads for your business:
#1 - Weekly Business Licenses.
A great way to know who is motivated to do business is someone who just opened, a business.
You may have to do some digging in your local area to find out where the business license filings are recorded but get a copy and mail these potential leads a postcard announcing your best offer.
Keep it 100.
That means price your offer so that you at least break even with the cost of your campaign if you only get one sale out of 100 mailings.
Example. 100 post cards X’s the price of a US Stamp $.49 = $49.
In your mailing offer a service or product that earns your business at least $49.
That means if you get ONE sale you’ll break even.
The side effect of this is TRAFFIC as all of the “tire kickers” visit your website and checkout your “about page”, don’t worry, they’ll be back especially if you use email marketing to capture their email address.
#2 - Daily Warranty Deeds.
Again you may struggle finding this information if you don’t have a daily record in your area.
Warranty Deeds are the results of a real estate transaction, this means someone has bought a house.
Why is this important?
Who buys more “stuff” than anybody?
People who have just bought a house.
Use the same strategy as step #1 and mail post cards to these people announcing your best offer.
Don’t forget to customize this mailing campaign so that you acknowledge the fact that you are not dealing with business owners as in step #1 but NEW homeowners. Why not say congratulations on your new home in your mailing?
#3 - Building Permits
Want to know who is spending money in your town?
Find out who is filing permits with the city to do construction on their property.
These people are in the mood to spend like you wouldn’t believe.
If you offer them the right product or service your chances of conversion will rise substantially.
Don’t think that your offer has to be something related to housing either.
Remember people are interested in tons of things these days with their “Google heads”.
Just make the best offer that you feel is enticing to the most people and you might be surprised at the results, business owners spend money.
Don’t forget they have families too.
Where can I find this dater’ if there aint a Daily Record in my area?
If there isn’t a daily record in your area then you have found as good a reason to move to Sunny Florida as you’ll ever need.
Seriously life’s too short why not come on down to Sunny FLA where we still have some global warming left.
A great resource to get awesome data like this and even more information is MelissaData.com
Then use click2mail.com to send out your postcards.
Remember to use this technique and emphasize why you are the best OBJECTIVELY and keep it 100 and simple as possible.
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