What is the American dream?
Is it to own a home or write a book?
I want to hear what you have to say about this important concept.
Recently I asked Gail Gardner from GrowMap this question and her answer may surprise you.
I think that every person has a story to tell.
Like a script of a movie or the final draft of a novel.
Have you ever wanted to write and publish your own book?
In December I did a review after reading Guy Kawasaki and Shawn Welch’s latest book APE. In it Guy explains the #1 reason why you should write a book.
He makes an awesome point and I actually never thought about it like that before.
When I first read the book I agreed with him but now that time has passed I disagree.
I believe that we are creative people by nature so the only reason we need to create anything like a book or a play or a blog is because WE WANT TO AND WE CAN.
It’s like why do little kids try to climb on top of the refrigerator?
That’s all the reasoning you need to write a book.
However, I want you to write a successful book that people will like AND get paid to do it.
That’s a much more difficult feat to accomplish but as you know my objective is strategy and it’s true where there’s a will there is a way.
What I want to do with this post is describe ONE way that you can definitely get paid to write and publish your own book.
Because recently it dawned on me that real wealth comes from owning valuable assets that are usually protected by trademarks and copyrights.
Donald Trump got rich off of owning real estate but he made a rebound out of bankruptcy as a writer. My favorite book of his is Think Big and Kick Ass In Business and Life.
Bill Gates got rich when his company Microsoft decided to LICENSE instead of SELLING Windows to IBM back in the day. Now they’re going to an online subscription service business model.
Darren Rowse of Problogger recently shared his income breakdown and the #1 earner for his extremely popular site was eBook sales which made up 38% of total Income.
It’s the ownership of something valuable that pays more than once that separates THE WEALTHY from everybody else. (ok, and the bailouts lol)
My favorite example of all time is JK Rowling.
I bet she wishes she would have held out for more money instead of selling the movie rights on the first
Lord of the Rings err Harry Potter movies. Those films made BILLIONS at the box office and she was only paid a few million dollars err Euros.
The good news is she was smart enough to keep her book ownership rights AND she kept writing. She still got paid who knows how many millions in royalties for this insanely popular book series. Then she got more money from the movie sequels. Just think it all started with a manual type writer.
At the other end of the spectrum is George Lucas.
In my opinion George Lucas is the biggest idiot of the 21st Century for selling LucasFilms which includes Star Wars and the Indiana Jones series for a measly $4 Billion dollars. He should have kept ownership and licensed Star Wars to whoever wanted to PAY to use it like Bill Gates did.
Just watch, Disney will make that $4 Billion back so fast it will make your head spin. George Lucas could have kept the franchise and made big bucks for years to come and even then his family heirs could have continued to collect royalty checks.
WHAT DOES THAT HAVE TO DO WITH GETTING PAID TO PUBLISH YOUR OWN BOOK?
You need to know that your potential as a creator is unlimited and you need to understand there is real value in the content that you OWN.
VALUE > MONEY, the more valuable whatever it is you create the more money you can collect from it.
How to get paid to write and publish your own book without selling out:
#1 – STOP WRITING ARTICLES START WRITING CHAPTERS.
I got this idea from Pat Flynn’s latest book Let Go which is not only a new book but also a brand new publishing format.
Each chapter is limited to about 1000 words of text and also includes other rich media such as graphics, images, audio, and video just like an article on a blog. There’s also a social media tie in to it as well, just like an article on a blog.
In short this is what a “good article” should look like.
#2 – STOP BEGGING PUBLISHERS & START GETTING PAID TO WRITE GUEST POSTS
You can get paid to write guest posts.
Remember write chapters not articles, use this strategy to filter out your good chapters from the bad as you develop your book.
The good ones you’ll get paid for the bad ones you can just use for free promotion.
I’m sure many of you reading this are thinking that in order to get paid as a writer you have to convince some fancy pants editor or agent or publisher somewhere to first read and then like your finished book first.
If you are asking an editor to publish your book you could be doing it the hard way.
Pat Flynn was asked to write his latest book by the publisher not the other way around.
Oh, I don’t know maybe it’s the 70,000+ subscribers that follow his blog? One never can know for sure I’d have to ask him.
Maybe my buddy Wade Harman can find out. Hey Wade any chance you could interrogate Pat Flynn on WHY he thinks SNIPPET asked him to write this book in your upcoming special podcast interview? Ha haaaaaaaaa! Just joking man, but it would be hilarious if you randomly went all serious and started grilling him like, “WHY, Huh!? I WANT ANSWERS, NOW! WHY DO YOU THINK THEY APPROACHED YOU, I’M NOT MESSING AROUND HERE BROTHER!” (With the Hulk Hogan voice) lol!
#3 – STAY ON TOPIC UNTIL YOU HAVE A COMPLETED YOUR BOOK.
Nobody’s reading ALL your stuff except YOU.
That’s the truth.
The sad truth is after you write enough articles even you don’t remember what you wrote <SMILE>.
Another reality is your most loyal followers are only reading SOME of your articles and even when they share your stuff on social media they still haven’t read it.
They’re like the congressmen signing bills that THEY also haven’t read.
Maybe it’s human nature like Michael Jackson said?
This creates an opportunity for you to use strategy to get paid as you put together your finished book.
You don’t need to worry about people remembering your content, chances are the people who read your book haven’t read your guest post or if they have they forgot too, just like you.
As you go through the process of selecting your best chapters and getting paid it’s important that you choose a topic that you will have no problem writing a TON about.
If you are writing about The history of the letter R in colloquial American pronunciation then you need to make sure that you can come up with enough material without having to resort to filler content or “mailing it in”.
Think instead of how a comic goes out on the road 4 or 5 nights a week developing new material.
They get instant feedback from the small clubs so they KNOW what people like, THEN they use the best PROVEN jokes on their HBO special.
It’s all about strategy.
25 chapters is a good sized book 50 chapters is as long as any book should ever be.
If you are only publishing the articles err chapters that you got paid to write as guest posts then you could have earned 25 x’s $50 per guest post = $1250 to write your own book.
Not bad for a first time author, no?
#4 – SELF PUBLISH YOUR OWN BOOK AND GET PAID AGAIN.
For this step I have to recommend Guy Kawasaki and Shawn Welch’s latest book APE.
This is the most complete step by step guide on how to self publish that I have seen and the reviews are through the roof.
It’s no filler just straight to the point details on what you need to do in order to get your own book published fast.
This is how you can make money from your book after getting paid to write it.
Congratulations, you’re now getting paid residual payments from something that you own the rights to, you are now becoming wealthy.
#5 – KEEP YOUR RIGHTS GIVE YOUR OPINION.
When you publish guest posts and get paid you will lose your rights to publish your article as a blog post on the internet.
That’s what you are selling, your opinion on a topic written in an article.
Even though you sell your opinion in a guest post you KEEP your right to publish your article as part of a book.
This is why you should focus on what they call evergreen content so that you work once and get paid over and over again.
Evergreen content is the type of information that lasts for many many years and remains relevant. Like how to make your wife happy or How to get your dog to stop going on the floor.
Yes, you can change the title and update the content as you wish, it’s your book, just remember why people liked it to begin with, don’t mess it up.
Yes, you can also use your article as the basis for a training product or a video, it’s up to you and your imagination.
The sky is the limit.
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