WATCH the latest video by Derek Halpern
Derek’s blog was ranked #28 overall in the 2014 #IBCT
This video is an excellent reminder of how important it is to use STRATEGY.
Nothing will have a greater impact on the outcome of whatever you attempt.
Taking time to contemplate exactly WHY you will succeed and HOW you will do it will help you identify a clear path to success.
It’s not about NOT making mistakes it’s all about KNOWING you are headed in the right direction.
As a reply to Derek’s point on positioning yourself for self promotion here’s some tactics that I’ve found very effective in my experience:
#1 – Own Your Platform
This starts with owning your own domain and blog which essentially is your BRAND and PLATFORM in the modern economy.
This is how people will recognize you and also where they will go to find you.
When you OWN your own site you don’t have to worry about YouTube, Facebook, or Twitter changing it’s policies.
Also, you own your email address so when you approach someone with your idea the email is from YOU @ YOURDOMAIN . COM which comes off much more professional and as they say you NEVER get a second chance to make a first impression.
#2 – Document Your Research
The BEST way to establish yourself as an expert is to get your ideas published.
It’s good to manually share your idea with business owners who would benefit from your advice but it’s not what you’re doing it’s HOW you do it that makes the difference. [STRATEGY]
You have an awesome idea that you know can help a real estate agent so instead of manuallycalling or emailing an agent you write your idea in an article explaining how it works and then publish it.
For BEST results publish your idea on an established site as a “GUEST POST” so that the highest number of people will see your idea and then from that article link back to your site’s CONTACT page.
This will build credibility for you as well as help you screen your prospects and generate leads that are actually interested in your idea.
Also, as an alternative and when you’re starting out you could just publish your idea on your own blog and then manually contact your prospects and share it with them. Then they can READ all about your idea and see the benefits in your write up without having to be “SOLD” by you on if it works or not.
This is another reason why it’s important to have your own blog.
#3 – Think in Terms of Industry
When you are generating ideas and concepts think about the BIG picture don’t just think about companies think about the industry.
If you have an idea that you know would be beneficial to a Pizza place that would increase orders then you should focus on the entire restaurant industry this will help you develop and tweak your message faster as you deal with comparable businesses.
Once your idea is seen as COMPELLING to one restaurant the chances that another pizza place will also find it beneficial is much higher.
However, if you jump around from industry to industry you will find that there are different expectations for example an independent wireless retailer attracts and screens leads much differently than restaurants so your idea will be perceived much differently by them.
This is why it’s BEST to focus your efforts on one industry at a time until you find success with your message consistently then you can create a system that you can tweak and apply to other industries.
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