In order to Grow Your Audience you must make TIME [5M 013]

In order to Grow Your Audience you must make TIME [5M 013]

Grow your audience by using your time effectively, don’t listen to block heads.



Welcome to The Monday Morning Momentum Marketing Manual #13.

Click here for last week’s report [5M 012].

You can also find all of the previous 5M reports here.


“I’ve always had an inner desire to run my own business.”


I couldn’t agree with this quote from Spencer Haws more.

I remember when I was working at McDonald’s back in the day when I was in high school, I was making $4.25/hr.

I remember days when I would be working the drive through that I couldn’t even close my register because of HOW MUCH MONEY was stuffed in the drawer.

I couldn’t get over the fact that I was only making $4.25 an hour to stuff someone else’s cash register with 20′s 50′s and 100′s.

I was like MAN, there has to be another way.

I remember even when I was working at McDonald’s thinking back to my earlier days still as a young youth.

The truth is I made my first $100 as a kid entrepreneur.

That was me knocking on your door Saturday morning asking about cutting the grass or if it was the Fall I would rake leaves too.

I didn’t care.

I was making money and as a matter of fact I would make more money on a good day cutting grass at 11 years old than I did 5 years later working an 8 hour shift at McDonald’s.

Just think.

8 hours X’s $4.25 = $34

4 yards X’s $15 = $60


The only thing was it only took me about 4 hours to cut four yards.

Damn again.

Now you see why I say TIME > MONEY?

This works the same way for your online business.

Wherever you spend your TIME the traffic, subscribers, and revenue will follow.

If you want the results you must make the TIME.


Shout out to Flavor-Flav.


5M Step #1 – Grow your audience by reviewing Google Analytics performance:

I’m not sure exactly why yet but I am getting more client requests now than ever before.

That’s why I haven’t had time to write as many new articles.

It’s frustrating as a MOFO.

I like the idea that people want me to help them with their online businesses but I have to say I’m addicted to blogging, that’s why I…


This is also what I spend the MOST time talking to clients about.

How they need to use their blog to explain to their customers how beneficial their products and services are.

I’m glad the #IBCT is there as an example because people always need to see someone else using a blog effectively before the light goes on in their head.

I love seeing people go through this process though, it’s hilarious. 

Everyone starts at the same point:

First, no site.

Then you get a site built.

Then you realize you should update it.

Then finally you realize you NEED to update it regularly with useful information that answers your potential clients questions or solves a problem that you KNOW they are facing.

I work with self made, self funded, solopreneurs, and small business owner operators who don’t have TIME to do it all so that means I have to MAKE TIME to help them out.

The bad news is that leaves me unable to write new posts and promote MY BLOG sometimes.


Here are my results from last week:


If you want to grow your audience over time you have to understand the 7 metrics above.

They are the most important indicators for website health:



The primary goal of the 5M analysis is to get all 7 metrics above in the green which I have only done ONCE in the 13 weeks since I started the series but this week I’m seeing the results of what happens when you don’t MAKE TIME to write.

If you stop the promotion then your forward moving motion also known as momentum will stop.


5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:


  • % New Visits:  UP 4.42%   This was the only stat that was in the GREEN from the previous week.  However this is slowing as the %New Visits was up  9.42% in the previous week now it’s up only half that amount.  This means I’m NOT moving in the right direction.



  • Visits: DOWN 21.08%    –  Following the trend from the previous week were visits were down a greater amount 32.23%.  Not good news to see visits down for the second week in a row but at least the pace is slowing.
  • Unique Visitors: DOWN 18.15%    – Less unique visitors showed up last week compared to the previous week where unique visitors was down 26.32%.  This shows the overall decline that I’m seeing is slowing somewhat.
  • Pageviews:  DOWN 29.87%   –  Less visitors means less pageviews.  The previous week was down 43.27% this means the trend is slowing.
  • Pages / Visit: DOWN 11.14%  – Less visitors doesn’t necessarily mean that there should be less pages viewed per visit.  This in my opinion means that visitors are more interested in NEW content.  Even though my old content is there and useful people want to read NEW articles. The previous week pages/visit was down 16.29%.
  • Bounce Rate: UP 0.11%   – This was nearly in the GREEN but it fell short. It means the slowing trend is stopping as people are still reading content and not bouncing after visiting the site.  The previous week bounce rate was 15.18%.
  • Avg. Visit Duration: DOWN 48.78%  – WOW, I’m shocked that the average visit duration dropped so much last week.  It already had fallen 35.54% the previous week.  I wonder if this has more to do with not writing GUEST posts?   I have have noticed that most of the referral visits that result from guests posts stick around MUCH longer and view more pages per visit.




Apr 21, 2013-Apr 27, 2013:

Here are my content marketing activities for last week.

Published Articles:

  1. How to Grow Your Audience Starting from SCRATCH [5M 012]
  2. What I learned from Spencer Haws Q&A with the founder of NichePursuits.com
  3. It’s all about YOU

 * Second week in a row only 3 posts.  I normally publish 5 or 6 posts.

Guest Posts Published:






Social Media:

  • Google+:   I shared each post on the Google+ main stream and in related communities.
  • Twitter: 5-8 shares per day. I have stopped #Hashtag Hijacking until further notice.  
  • Facebook: 1 share per article published.
    • YES,I’m still looking for the best pages on Facebook please comment below with your favorite FB page URL.
  • StumbleUpon: I shared each article above to the business or technology related section on StumbleUpon.


Email Marketing:

  • NO Broadcast messages sent with Aweber.
  • No Follow up messages sent.

Apr 14, 2013-Apr 20, 2013:

Click here to review my activities for last week.


Here’s a comparison of last week to the FIRST week that I started the 5M reports.  What a difference 13 weeks makes:



As you can see there is substantial improvement across the board.

ALL 7 metrics are GREEN.

So now you can see, STRATEGY works.

In order to grow your audience consistently over time you have to focus on objective analysis and weekly review.

No, you don’t have to grow EVERY single week like I did for 11 weeks straight but as long as you keep moving in the right direction the sky’s the limit.


If you have any questions about growing your audience post them below and I’ll be glad to help you out.

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What's up! I'm Darnell the founder of Your Online Biz. I believe "We come from absolute greatness. Accomplishing the extraordinary is the least that we should expect from ourselves." In 2012 I launched TruckLicense.net which redefined how to get a CDL without expensive trucking school. I also created the #IBCT - International Blogger Championship Tournament which features the top 64 blogs worldwide in a competitive comparative analysis. When you support me you help #PayItForward as I contribute 10% of my online income to help children in need.

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3 comments on “In order to Grow Your Audience you must make TIME [5M 013]
  1. Darnell,

    Great that you share your results every week. Please keep on sharing and inspiring us, your readers.

    Charles Crawford recently posted…10 Strategies for Dental MarketingMy Profile (dofollow)

  2. Adrienne says:

    Ah Darnell, this blogging thing is a process isn’t it!

    That’s great that you share your results each week but it’s a bummer when you haven’t been able to promote your own blog posts. Time seems to be an issue for most, me included. This was a pretty rough month for a lot of people but we do what we have to do.

    You just keep plugging away my friend and as you get the time I have no doubt your blog will continue to flourish. Good luck with that too.

    Adrienne recently posted…Blogging: We Are In It To Win ItMy Profile (dofollow)

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