How I increased Avg. Visit Duration by 21% in one week

5M 003: 3rd straight week in the GREEN: Increased Avg. Visit Duration, Pages / Visit, and Bounce Rate.


The Monday Morning Momentum Marketing Manual #3.

Click here for last week’s episode.


Definition of COMPLACENCY 

1: self-satisfaction especially when accompanied by unawareness of actual dangers or deficiencies

2: an instance of usually unaware or uninformed self-satisfaction


Have you become complacent?


What about when it comes to reviewing the results of your online marketing efforts?


Do you know what activities are benefiting your online business the most?

Which activities should you CANCEL for this week?
Which should you emphasize?








Was designed to help you save time by focusing your efforts in the right places.

One thing I’ve learned from the top bloggers in the world like Ana Hoffman is that you’ll get 80% of your results from 20% of your activities.

Think about that for a second.

Now think about how you’ve been spending your time.


If you don’t have tons of cash to spend on advertising you need to value your time more than anything.

This is HOW you plan on making money isn’t it?


You want to convert your time into dimes right?

Well, you need to know if what you were doing last Tuesday helped you or if it had no effect at all.

You need to know if you’re making a dime or just wasting time.


5M Step #1 – Review Google Analytics Statistics:

Ignore your statistics at your own peril.

I know some bloggers say that you don’t need to check your stats.

This is like cooking food and not checking the temperature or measuring the ingredients.

Here’s my results for last week:

Increase Avg. Visit Duration

Decrease Bounce Rate: -7.21%


The 7 metrics above are the most important for understanding the health of your website.



Last week my visits increased for the second week in a row but I had more metrics in the red than in the green.

Now 4 of the 7 metrics are in the GREEN hurrraaaaaaay I’m moving in the right direction.



5M Step #2 – Take action to grow your audience by focusing on the 7 key metrics:

The good news:

  • Pages / Visit: 14.28% – This tells me that people read more pages than they did last week.  A sign of increased interest.
  • Avg. Visit Duration: 21.18% – This tells me that people were more engaged with my content from last week.  I made it a BIG priority last week to improve the amount of time that people stayed on my site.
  • Bounce Rate: -7.21% – This metric is very important for SEO results as Google doesn’t want to feature pages with high bounce rates.
  • % New Visits: 0.07% – This tells me that I’m attracting a few more new visitors this week than last.  Every little bit counts.


The bad news:

  • Visits: -24.80% – Big chunk of visitors missing from last week.  24% is waaaaaay too big of a drop, gotta fix this by next week.
  • Unique Visitors: -20.98% – Unacceptable.  You can’t grow a blog by losing 20% of unique visitors every week.  This has to stop and fast.
  • Pageviews: -14.05% - Less visitors will normally mean less pageviews.   14% down in pageviews is no good.


Feb 10, 2013 – Feb 16, 2013:

*Blog Design theme changed.

One of the biggest explanations excuses for my drop in traffic last week is that I was setting up my new design theme.

I decided to go with the responsive theme from ThemeID so far the feedback has been positive.

I’d love to hear what you think about the new theme in the comments below.


Articles Published:

Guest Posts Published:

Social Media:
  • Shared articles to stream using the #Hashtag Hijacking technique.
    • Google+:  2-3 shares per day.
    • Twitter: 5-8 shares per day.
    • Facebook: 1 share per article publish.
    • StumbleUpon: 0 share per article publish. – Didn’t share on stumble upon this week.

Email Marketing:

  • No Broadcast messages sent with Aweber.
  • No Follow up messages sent.


Feb 3, 2013 – Feb 9, 2013: 

*Please review last weeks episode for the activities, statistics, and results.



This is how I Increased Avg. Visit Duration by 21% in one week.

Next week my biggest priority is to increase unique visitors and average visit duration.

I’ll admit doing both is like playing whack a mole or something.

As soon as you get progress in one area like “Visits” it seems like you’re slipping in another “avg visit duration”.

If I could only have one I think I would prefer increased visit duration because this means people are actually engaged.


*Don’t miss the original episode in the series:

The Monday Morning Momentum Marketing Manual



What did you learn from your results last week?

What are you looking to change?

PS:  Don’t miss this article from ProBlogger explaining the most important metrics to blog value.

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What's up! I'm Darnell the founder of Your Online Biz. I believe "We come from absolute greatness. Accomplishing the extraordinary is the least that we should expect from ourselves." In 2012 I launched TruckLicense.net which redefined how to get a CDL without expensive trucking school. I also created the #IBCT - International Blogger Championship Tournament which features the top 64 blogs worldwide in a competitive comparative analysis. When you support me you help #PayItForward as I contribute 10% of my online income to help children in need.

Posted in Blog, Monday Morning Momentum Marketing Manual
4 comments on “5M 003: 3rd straight week in the GREEN: Increased Avg. Visit Duration, Pages / Visit, and Bounce Rate.
  1. Keith Brown says:

    I realized this morning after assessing some cost of building a solid foundation for my business is leaving me to get swol off bread and water. Lol… I’m thankful that grace lead me to Sports Authority on Sunday!

  2. Adrienne says:

    Hey Darnell,

    At least you’re keeping an eye on your stats and you know the areas that need improving. I agree, you definitely can’t ignore those.

    I think this is a process Darnell and you have to learn the areas that work best for you. I’m getting just as many new visitors to my site as I have returning so I’m elated about that. It just keeps getting better and better over time.

    Keep up the good work and the theme looks good.

    Adrienne recently posted…Marketing Tips the Walking Dead Could Teach You about BloggingMy Profile

2 Pings/Trackbacks for "5M 003: 3rd straight week in the GREEN: Increased Avg. Visit Duration, Pages / Visit, and Bounce Rate."
  1. [...] This is what most people do, they bounce. That’s why they call one of the most important metrics of website performance “bounce rate“. [...]

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