This week I’m pleased to feature Sophie Lizard the founder of beafreelanceblogger.com in an exclusive interview.
Here are some stats about her site:
Domain Registration Date –2012-06-08
Alexa Rank – 78,921
Twitter Followers – 2,581
Google+ Followers – 744
Sophie Lizard is well known and respected freelance writer, blogger, and editor.
Her work has been featured on very popular sites such as ProBlogger, Brazen Life, and Alternet.
However, what impressed me the most and motivated me to interview her was the strategy she uses.
*Lets go to our discussion.
This summer will mark the two year anniversary for your blog BEAFREELANCEBLOGGER.COM. Can you share two ways how owning your own site has helped your freelance writing career?
The biggest way it’s helped my freelancing career is by helping me stay in touch with thousands of fellow freelance writers — I hear a lot of interesting news from them about fresh markets, industry trends and freelance issues, so I’m always up-to-date with what’s going on in the freelance blogging universe.
The other way it’s helped is that people who’ve read my blog get in touch and ask me to write for them, so it’s a client attractor as well.
You have proven that freelancers can successfully find good paying gigs regularly on sites like PeoplePerHour.com. Most freelancers I talk to struggle to land decent gigs on these types of sites can you share one reason why you succeed?
I believe it comes down to the client’s confidence in you.
If your profile on one of those freelance marketplaces is complete and error-free, if you have good feedback and work samples, you’re more likely to get hired at a fair rate because those things help to resolve any doubt in the client’s mind.
This makes it harder for newbies to get the good gigs, but on People Per Hour you can request a testimonial or endorsement from clients you worked with elsewhere, so you get feedback displayed in your profile even before you win your first project through the site.
I’ve also set up a saved search that emails me when there’s a project listed that meets my minimum rate requirements, and I don’t send proposals for lower-budget projects.
How long did it take you to obtain a level of success as a freelancer where you felt like “i can do this” and what motivated you to keep going when things got tough?
I felt like I could do this from the moment I got my first freelance writing paycheck!
I had doubts when I started out, because I didn’t know anything about freelancing, but I always knew I could write.
So I focused on learning what clients need from a business perspective, and how to provide it.
Things got tough from time to time, but my daughter kept me motivated — she’s four years old and it’s my responsibility to teach her what work means, as well as to support her financially.
According to Netcraft there are over 860 million websites in the world and your blog is ranked in the top 1% of the top 1% according to Alexa. Can you share one tip on what it takes to REALLY make a blog popular?
A plan. And a good mentor to help you work through the plan.
If you start a blog and just wait for people to show up, it’s unlikely to take off.
But if you plan and implement a logical campaign to get your blog noticed, you stand a much better chance of success.
Google’s Matt Cutts recently made some comments about guest posting can you weigh in on this important topic. Is guest posting worth it for freelancers? Why?
Guest blogging is worth it for freelance writers because it’s a great way to get clips and credibility in a specific niche.
SEO is irrelevant to that aspect of guest blogging — do it for the reader, and to impress potential clients, but don’t do it to impress Google!
iPhone or Android
What is your favorite social media platform for generating traffic? for fun?
Twitter for traffic AND for fun.
If you could write a letter to anyone in the world and you knew they would read it who would you write?
I’d write to the kid I threw stones at when I was 9 years old, and apologize.
What I learned from Sophie Lizard founder of beafreelanceblogger.com
#1 – Don’t measure your success by other’s failures:
When it comes to finding gigs on sites like peopleperhour many freelancers comment negatively about this idea on forums and social media.
However, many of these people writing comments haven’t put forth very much effort.
They definitely haven’t created a plan and executed it, instead they just barely filled out a profile and then complained and quit when none of their bids were accepted.
Just because people like this failed doesn’t mean you will.
#2 - Market yourself, Market yourself, Market yourself!
Who would have thought that in order to get hired on sites like PeoplePerHour that it’s not ALL about you bidding on projects but it is ALSO about motivating prospects to approach you.
How in the world can you get clients to look for you?
Market yourself consistently and with a specific purpose.
#3 – It’s ok to be yourself.
Many times we freelancers think that we must remove our own personality and style when we present ourselves to the public.
We fear that somehow we may lose out on a great paying gig unless we come off like we’re “Clark Kent” or something.
This couldn’t be further away from the truth.
I want to thank Sophie Lizard the founder of beafreelanceblogger.com for taking the time to do this interview.
I know you could have wrote a featured article and got paid but instead you shared knowledge and I really appreciate it, thank you!
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