Last year was cool.
There were 29 days in February because of the leap year.
That meant one extra day of celebrating.
If you missed it check out the Official Black History Month Quiz and test your knowledge.
When I was younger I used to think that having black history month on the shortest month of the year was a slap in the face or an insult to African-Americans.
But now I see it much differently.
What month is more special than February?
I also look at the holiday itself differently these days.
I don’t want my “non-black” family members to think that this history is not theirs too.
Yes, I have white family members. I also have Filipino family members. I’m proud of all of them.
I have the same feeling for my colleges in business.
I don’t’ want you to think that black history month is not an opportunity for you because you aren’t “black”.
The truth is you probably are and just don’t know it yet.
3 Signs that you’re black:
- Someone in your family is black.
- You love black people.
- Your business has a large majority of black customers.
I came up with the idea to put together a guide for smart entrepreneurs because I noticed a huge opportunity has been missed.
Business owners already know that the holidays drive sales more than anything.
Think about how many times you’ve went crazy at a Cinco De Mayo parties. Why?
The same reason why people flood down to Savannah, Georgia for St Patrick’s day. You have no idea how big the crowds get for this event.
They say that everyone is IRISH for the weekend and they’re right. People take it seriously.
Now are you starting to see the opportunity for Black History Month?
Why should you target the black consumer?
ReachingBlackConsumers.com reports that 2012 was the first year that African-American buying power had exceeded $1 Trillion dollars.
That’s a lot of cheese.
Wouldn’t you like a slice?
The Black History Month guide for smart entrepreneurs
4 Things to know.
- Black people come in all different types:
- It’s not what you do to us but what you don’t do that matters the most.
- Don’t Speak? We’re really big on speaking for some reason. If we say hello and you “Don’t speak” it’s noticed and noted.
- Don’t Care? We’re sensitive and emotional AND we ALWAYS remember when someone genuinely gives a damn.
- Black people are tribal.
- It’s a group thing. We love it, basically any excuse to get together is a good one. We even call the event “a Get together”.
- We talk to each other. It’s as simple as that. Tell one of us anything and you can be sure the tribe will know about it in due time.
- Black people are habitual.
- We love to spend money. Nielsen ranks the African-American consumer as the 16th largest country. Think about that.
- We are loyal. We tend to get stuck in our ways. My grandfather would go to the same places 40 years later because they treated him right back in the day once.
7 Things to do:
#1 – Read or Listen to Donald Trump’s book: Think BIG and Kick Ass in Business and Life. Black people like Donald Trump even though they don’t agree with him politically, find out why.
#2 – Watch the movie “A Bronx Tale“. Classic.
#3 – Visit the MLK memorial in Atlanta Georgia. Go in the back room area it will change your life forever.
#4 – Watch this Tavis Smiley interview with Entrepreneur Earvin “Magic” Johnson
#5 – Update your Knowledge. Take the Official Black History Month Quiz. Because the more you know.
#6 – Add Erykah Badu’s Bag lady to your MP3 collection. This can be seen a metaphor for America and her “baggage”.
#7 – Check out the amazing artwork of Stephen Wiltshire. This piece features the french quarter in New Orleans the site of this years Super Bowl. He also drew New York City from memory.
28 Website resources to help you tap that Black Market:
- THE STATE OF THE AFRICAN-AMERICAN CONSUMER
- Black History Month – Wikipedia
- US CENSUS: Facts on the the Black or African American Population
- African American Business Resources.
- GUIDE TO EXPLORING African American Culture
- Little Known Black History Facts.
- Gallup Poll: Black or African American?
- Stuff Black People Who Like White People Like.
- Black Enterprise top 100 businesses 2012.
- Forbes: The World’s Most Powerful Black Women Business Leaders 2012.
- Top Black Entrepreneurs of the 2012 Inc. 5000.
- 10 Young Entrepreneurs to Watch Out For.
- African American CEO’s of Fortune 500 Companies.
- TechCrunch “Greed Trumps Race”: How To Be A Successful (African) American in Silicon Valley.
- 25 Black Women Entrepreneurs.
- The richest man of all time. Read this HuffPo article about Mansa Musa.
- The largest Black community online.
- The #1 Black Blogger from the #IBCT – The International Blogger Championship Tournament.
- 50 Black Blogs for African Americans.
- 30 Black Bloggers You Should Know.
- Black Blog Awards.
- 30 Black Women Bloggers You Should Know
- Black Enterprise’s Black Blogger Month.
- The Best Black Blogs and Websites to Read in 2013
- Why Twitter is more popular with Black People?
- The 10 Best Black Authors on Twitter.
- The 100 Most Powerful Black Men on Twitter
- The 100 Most Powerful Black Women on Twitter
And one more:
Now it’s over to you.
What’s your plan to tap into the $1 Trillion dollar African-American market?
You can see that Nike’s not playing around.
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