Time Management Case Study: Writing New Articles VS Promoting old posts.

Time Management: What is more important writing new articles or promoting your blog?


All winning strategies have one thing in common.

They put what’s most important FIRST.

If you continually ask yourself, “What’s important now?”, you won’t waste time on the trivial.
-Lou Holtz

This is what I’ve found to be 100% true.

The internet, with all of its benefits is also a huge time trap and an information overload pit if you don’t watch it.

You can easily get confused by the oceans of advice from people all over the world telling you eighty different ways to do everything.


The goal of Your Online Business is to clarify what’s important so you can better decide how to spend your time.

Everyday you receive a brand new huge opportunity to become successful.

You are given 24 hours like 24 tokens that you can spend in the worlds fair.

Are there strings attached?

Sure there are, you have to spend 8-10 hours at least sleeping, eating,  washing, and gazing off for no apparent reason.

If you have a regular J.O.B. then you have to go there for 8-10 more hours leaving you with only 8-10 hours left to spend.

Half of those has to be spent with the people you love or you’ll NO have them for long. 

That leaves you with 4-5 hours a day to make it happen.

How you use this time will determine how soon you will be successful.




Important Time Management Questions:


What happens when you stop writing new posts?

I was originally inspired to write about this topic from an article by Annabel Candy.

In it she talks about what happened when she took a break from blogging and the effects it had on her online business.

Today Neil Patel published an article discussing what happened when he stopped writing consistently.

Also today I published the first article of the year on my mucho grande spicy current events blog LlenRad.


If you’ve read any of the 5M reports you know objective analysis is my thing so I want to share with you what happened for a few of my sites over the last few months.

Hopefully this will help you better understand how to prioritize your time management.

Remember, time isn’t money it’s MORE valuable than that.   TIME > MONEY


What happens when you stop writing posts but you keep promoting?




TruckLicense.net is a good example of what happens if you focus on promotion of the site and not so much on creating new content.

I have barely written any new articles yet my traffic has grown on this niche site for the last six months.


  1. My promotion strategy is actually generating MORE unique visitors to my site.
  2. Email marketing is encouraging visitors to return to the site, 24% are returning visitors.
  3. Branding and Niche popularity?  It could be that more people are looking to drive a truck and don’t want to go to trucking school.  I know I didn’t, It’s expensive. 


  • Choose your niche wisely.  If you select the right niche and set it up right you can get away with focusing exclusively on promotion AND still grow for months.
  • Grow your list:  Do not underestimate the power of returning visitors, this is your base.  If anyone is recommending your site it’s them.



What happens when you stop writing and promoting posts?


My sizzling HOT current events blog LlenRad is a perfect example of what happens when you basically go on vacation from your blog for months.

The last post I wrote was in December of 2012 and today I published a new article.

As you can see by the stats my blog was basically dying a slow death. 

Although it still gets fresh search traffic daily it is slowly getting closer to flat line status.

This is proof that you can’t build a blog and expect that you can set it and forget it.

You have to promote or you’re on a boat that won’t float.


3 Time Management Lessons:


 #1 – If you only have time to do 1 thing today, PROMOTE. 

If you want people to know about what you’re doing you have to tell them.

It’s HOW you tell them that’s the tricky part.

The goal is to communicate your message to the highest number of people that would be interested in your offer.

This is where the impact of advertising get’s lost.

It’s like advertising vegan diet plans to the general population when you know only a very small percentage of people eat this way.

You should instead focus your efforts in the places where people are MOST likely to be interested in a VEGAN food offer.



#2 – If you want to connect with your audience you need new content.

YES, you will get residual search traffic from your old content but it’s a BAD strategy to depend on this.

As time passes people become less and less interested in what used to be BREAKING NEWS.

As you can see from the stats above the average visit duration is less than 1 minute on each site during this inactive period.

That’s not what anyone would call quality visits.

If you want to drive sales you need quality visits in order to get this you need new content.


#3 – You can’t do it all by yourself.

There’s not enough hours in a day.

If you look at the elite 8 blogs of the #IBCT you’ll find one thing in common:

Guest Writers.

They all allow guest writers.

They all collaborate with other bloggers.

If you only have 4-5 hours in a day to put your best foot forward towards success you need to spend some of that time building relationships.

It’s shocking how easy it is to lift a heavy object if you use leverage.

You can’t do it all alone so stop trying and start networking.




What’s Next?

Now that I see the results of neglecting my niche site audience I will be taking action in the following areas:

  1. Content.  I’ll start to publish more posts regularly on both my niche sites.  Guest posting will also start to play a larger role.  As well as re-publishing articles that I find interesting on the internet like I see so many big sites doing with AP stories. My focus will remain to add value.
  2. Promotion.  I will restart the old promotion strategy for my current events blog.  In the past the primary source of traffic was Google+ I plan on returning to promoting my posts there and on twitter.


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What's up! I'm Darnell the founder of Your Online Biz. I believe "We come from absolute greatness. Accomplishing the extraordinary is the least that we should expect from ourselves." In 2012 I launched TruckLicense.net which redefined how to get a CDL without expensive trucking school. I also created the #IBCT - International Blogger Championship Tournament which features the top 64 blogs worldwide in a competitive comparative analysis. When you support me you help #PayItForward as I contribute 10% of my online income to help children in need.

Posted in Blog
12 comments on “Time Management: What is more important writing new articles or promoting your blog?
  1. Cherry Tiu says:

    Hello Darnell,

    Thank you very much for sharing this great post. I actually love your blog! For me, time management is very important especially in business. In case of blogging we need to update our blog on daily basis with fresh content in order to get some blog audience. Hence, we also need to have good blog promotion strategy so that many can see our blog posts.
    Cherry Tiu recently posted…Guide to Universal and Programmable RemotesMy Profile

  2. Lalita Bisht says:

    Time management is very important in every business. In case of blogging we need to update our blog on daily basis with fresh content in order to build blog’s audience. Additionally we need to have good blog promotion strategy so that we can get more eyeballs in our blog post.
    Lalita Bisht recently posted…Internet Marketing Discussions and Their PowerMy Profile

  3. I used to write much more, but you’re right, promotion generates more traffic.
    Astro Gremlin recently posted…Ancient LifeMy Profile

  4. eemusings says:

    Good question … Content is king but promotion queen, so I’d be inclined to say spend a little more time promoting in order to get more mileage out of your best stuff.
    eemusings recently posted…Boyfriend in the kitchen: Duck, mushrooms and more, oh myMy Profile

  5. Alan says:

    This is good article. It also gives me an idea I may need to do. I am going overseas to visit my wife’s family soon so I may write a few posts ahead of time and then post when I am there. That way the site still stays active.
    Alan recently posted…Budget Time #2, Estimating TaxesMy Profile

  6. I enjoyed your article. The bottom line seems to be quality content on a regular schedule combined with promotion.

2 Pings/Trackbacks for "Time Management: What is more important writing new articles or promoting your blog?"
  1. [...] found this to be 100% true in my case study I completed earlier this year where I compared what happened on two of my [...]

  2. [...] If you stop the promotion then your forward moving motion also known as momentum will stop. [...]

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