Mike Elgan is a very popular blogger on Google+ you should add him to your circles, he actually does share interesting stuff.
However, he’s wrong about one very important thing…
BLOGGING ON GOOGLE PLUS
I have written about this in the past so when I noticed this discussion continuing I felt it was time again to reiterate some important points.
The point that Mike makes is basically you should use Google+ as your blog.
My point is you should blog on YOUR OWN domain and then share your stuff on Google+ and other social media sites.
Now I’m no big shot, YET <smile> as a matter of fact IF I had 25,000 followers on Google+ WHICH I DON’T Mike would still have more than A HUNDRED TIMES more followers than me.
I’m just trying to bring your attention to a very important concept that is being left out of the discussion…
It has privileges.
When you share an article or post a comment on a blog you are literally making the site more valuable for the owner of that domain.
When you upload ANOTHER picture of a CAT to Google+ you are doing the same thing for the owners of $GOOG.
The content that you add increases the value of the internet property for the OWNER of the site.
Why would you want to give this value away when VALUE > MONEY?
This is why I spend so much energy trying to get people to use STRATEGY when it comes to blogging, freelance writing, or internet marketing.
Look at it like this.
Imagine that you built the very first multi-user blog, lets call it a social media platform, then you grew it to millions of users all over the world, and then what?
You realized that people don’t like to use your system as much as they used to so what do you do? CASH OUT and SELL IT FOR MILLIONS.
If you haven’t figured out what system I’m talking about it’s MYSPACE and as a matter of fact Tom Anderson who started MySpace is one of the most followed people on Google+.
He’s has about twice the number of followers as Mike Elgan but not twice the amount of money.
Tom made millions from selling his domain, MySpace.com in 2011 I’m not sure how much Mike has earned from blogging on Google+.
My point is it’s not what you do but how you do it.
Ok, here’s ANOTHER way to look at it.
The top earners in the #IBCT earn passive income every single month from content that they have already written and published on their sites. The International Blogger Championship Tournament is all about learning from the best of the best.
Pat Flynn has been earning over $40,000 a month for MONTHS and last month he cleared over $100,000 all from the blogs HE OWNS.
Spencer Haws builds niche websites that earn hundreds of dollars every month.
Steve Scott has been earning six figures per year perpetually just from running the blogs that he owns.
Imagine how much money Mike is leaving on the table?
This week is the 34th week of 2013.
If you have been posting on Google+ at the rate of Mike Elgan who averages about 5 posts per day conservatively you would have shared 5 x 7 days a week x 34 weeks = 1190 posts.
Think about that for a second.
That’s over a thousand pieces of content that you are sharing into a system that you could have profited from.
Talk about Opportunity Cost I call it opportunity LOST.
Imagine if Mike published HALF of his Google+ shares on HIS blog first and then shared them on Google+ he would have 595 posts that would drive traffic back to his domain.
He could then make money from PPC ads or from selling affiliate products like Spencer Haws.
This would definitely work for Mike because he actually does share useful stuff that other people often re-share which would result in even more traffic and PROFIT for his online business.
I won’t even mention the fact that your Google, Facebook, Twitter, or Instagram account can be deleted or suspended for any reason. Someone “in charge” could make a mistake or whatever and then BOOM you lose access to your precious social media followers.
Everything YOU built would be gone.
You definitely don’t want to fall for this, you should see how people react when they realize their account is suspended or deleted, It’s sad and hilarious at the same damn time.
However, It’s very difficult to suspend your domain, someone would need proof that you have done something wrong first and then as the owner of the property you have the right to defend yourself against these allegations.
Also, I won’t mention the privacy issue where Google has come out and said there is no expectation of privacy.
When you own your own domain you also own your email so Google can’t read it you only have to worry about the NSA spying on you but that’s another issue, shout out to Edward Snowden. (Then, again as the owner of your domain you can assert your right to privacy which is very hard to do with the FREE systems that you agree to “use”.)
Now it’s over to you.
What do you think? Who’s right when it comes to Blogging me or Mike?
Should you focus on building your brand on YOUR domain or GOOGLE’s?
PS. If you don’t agree with me your comments will not be published. Ha haaaaaaaaaaa! Just having fun.